Advertising Quotes - Page 33

• I'm really a strong advocate of ageing because the messages that the media and advertising give to women infuriate me: ie that it's a bad thing to get old.

  Sophia Myles

  Strong, Media, Giving

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• In the ever accelerating world of the Internet, e-campaigning has gone from a novelty to a necessity in less than a year. With increasing sophistication and urgency, campaigns are using the Web as a bulletin board, advertising medium and organizing tool.

  Howard Fineman

  Years, Campaigns, Tools

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• One of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather bizarre and demanding profession. And when you get all three under one roof, the dust never settles.

  Edward R. Murrow

  Dust, Never Settle, Television

  Radio-Television News Directors Association Convention Address, delivered 15 October 1958, Chicago, Illinois

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• If a journalist shows a facility for praise he's liable to be offered a job in public relations or advertising and the next thing you know he's got a big office, a huge salary and is living in a fine home with a lovely wife and swell kids - another career blown to hell.

  P. J. O'Rourke

  Funny, Jobs, Home

  P. J. O'Rourke (2007). “Give War a Chance: Eyewitness Accounts of Mankind's Struggle Against Tyranny, Injustice, and Alcohol-Free Beer”, p.41, Grove/Atlantic, Inc.

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• The world is changing.... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side let's take the side of the consumer.

  Charlie Ergen

  World, Want, Sides

  "Dish's Charlie Ergen Talks Ads, Cord-Cutting and Netflix". Onstage interview with Peter Kafka during "Dive Into Media" conference, www.cnbc.com. February 12, 2013.

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• Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers.

  Eugene Schwartz

  Building, Breakthrough, Mice

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• In 1938, I. G. Farben sent a letter to (a major drug firm), one of its American subsidiaries, (that)..all advertising contracts must contain '...a legal clause whereby the contract is immediately cancelled if overnight the attitude of the paper toward Germany should be changed.

  G. Edward Griffin

  Attitude, Dark, Drug

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• ...Your company...will send drugs to all the underdeveloped countries of the world, and since they do not have any standards, we will fool them all and can make a great big profit and never tell the doctors that there is a risk.....You will meet the standards of the country in which you are advertising, not the...proper standard...I would think that you would not sleep at night....I do not think this country will not stand for it.

  Gaylord Nelson

  Country, Sleep, Dark

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• 'Reach for a (cigarette) instead of a sweet' - ...advertising slogan..(of) Albert Lasker, (with) Mary Lasker, health philanthropist, and originator of the Lasker Awards, an American version of the Nobel Prize. ...and Memorial Sloan Kettering trustees.

  Ralph W. Moss

  Sweet, Dark, Awards

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• America Online customers are upset because the company has decided to allow advertising in its chat rooms. I can see why: you got computer sex, you can download pornography, people are making dates with 10 year-olds. Hey, what's this? A Pepsi ad? They're ruining the integrity of the Internet!

  Jay Leno

  Sex, Integrity, America

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• The American press is, and always has been, a booster press, its editorial pages characteristically advancing the same arguments as the paid advertising copy.

  Lewis H. Lapham

  Media, Pages, Argument

  Lewis H. Lapham (1989). “Money and Class in America: Notes and Observations on the Civil Religion”

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• This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records.

  Holly Johnson

  Mean, Hype, Sound

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• At the end of every day, having a clientele that speaks well of you, that's the largest source of business. I don't care what kind of business you're in. Clients referring us to their friends or relatives is so much more powerful than any advertising we could ever do.

  Charles R. Schwab

  Powerful, Care, Clients

  "Chron 200 / Interview with CEO of the Year Charles Schwab". San Francisco Chronicle Interview, www.sfgate.com. April 9, 2007.

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• Regardless of past aspirations, this is the right time to be focusing on services for two specific reasons The increasing ubiquity of broadband has made it viable, and the proven economics of the advertising model has made it profitable.

  Ray Ozzie

  Past, Ubiquity, Two

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• We've been sold a concept of joy through advertising. It was somehow sold to us through a Gucci bag or something.

  Kanye West

  Fashion, Oxford, Luxury

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• You have more and more people coming into the tent with the creative guys [on Hollywood films]. You have marketing and concept testers, advertising people. What you find gets the high numbers is easily appealing subjects: a baby, a big broad joke, a high concept. Everything is tested. The effect is to lessen the gamble, but in fact you destroy a writer's confidence and creativity once so many people are invited into the tent.

  James L. Brooks

  Baby, Creativity, Hollywood Films

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• IN THE WORLD OF advertising, every copywriter knows the power of two magic words: "Free!" and "New!" We see them in the supermarket, in the newspaper, on billboards. And consumers respond. In the church today, we are falling prey to the appeal of "New!" The old truths of the gospel don't seem spectacular enough. We're restless for the latest, greatest, newest teaching or technique. We pastors in particular seem to search for a shortcut or some dynamic new strategy that will fire up our churches.

  Jim Cymbala

  Fall, Teaching, Two

  Jim Cymbala (2010). “Fresh Wind Fresh Fire: What Happens When God's Spirit Invades the Hearts of His People”, p.118, ReadHowYouWant.com

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• It's hard for these athletes to stay healthy. They are constantly being bombarded with unhealthy advertising. Peer pressure can override the body's demand for health. Being healthy goes beyond 'not being sick' (where all lab reports indicate health), to feeling optimistic, energetic, strong and happy with their bodies. Teaching them to take charge of their bodies is a job of coaching. Help them gain discipline in conditioning, nutrition and attitude/emotional control.

  John Kessel

  Sports, Strong, Jobs

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• Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.

  Richard Branson

  Purpose, Cost, Magazines

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• American culture is probably the least Christian culture that we've ever had because it is so materialistic and it's so full of lies. The whole advertising world is just, it's just intertwined with lies, appealing to the worst of the instincts we have.

  Eugene H. Peterson

  Christian, Lying, Culture

  Interview with Bob Abernethy, www.pbs.org. August 12, 2011.

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• Somebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.

  Tom Bodett

  Sarcasm, Insulting, Sound

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• I'm Phil Knight, and I don't believe in advertising.

  Phil Knight

  Believe, Knights, Don't Believe

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• The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.

  Michael Azerrad

  Wisdom, People, Musical

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• I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it.

  Augusten Burroughs

  Years, Way, Hated

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• Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

  Marcus Buckingham

  Creating, Google, Networking

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