Samuel Johnson Quotes About Advertising

• Promise, large promise, is the soul of an advertisement.

  Samuel Johnson

  Wise, Witty, Business

  'The Idler' no. 40 (20 January 1759)

• Advertisements are now so numerous that they are very negligently perused

  Samuel Johnson

  Business, Magnificence, Advertising

  Samuel Johnson (1810). “The works of Samuel Johnson, LL.D.: With An essay on his life and genius”, p.159

• Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.

  Samuel Johnson

  Gossip, Sublime, Promise

  Samuel Johnson, Elizabeth Carter, Samuel Richardson, Catherine Talbot (1825). “The Rambler: A Periodical Paper, Published in 1750, 1751, 1752”

• The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.

  Samuel Johnson

  Art, Passion, Play

  Samuel Johnson, Arthur Murphy (1836). “The works of Samuel Johnson, LL. D.: with an essay on his life and genius”, p.395

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