Advertising Quotes - Page 28

• If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

  Michael Schudson

  Silly, People, Culture

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.242, Routledge

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• Advertising is a symbol-manipulating occupation

  S. I. Hayakawa

  Occupation, Symbols

  "Language in Thought and Action". Book by S. I. Hayakawa (p. 269), 1991.

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• Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

  David Ogilvy

  Thinking, Two, People

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• Unless a product becomes outmoded, a great campaign will not wear itself out.

  Rosser Reeves

  Campaigns, Products

  Rosser Reeves (1961). “Reality in Advertising”, p.34, BookBaby

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• I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

  Naomi Klein

  Powerful, Creating, Impact

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• there is a world, in a far-flung corner of our galaxy, where women have no nipples and motor cars, though legally capable of 70 mph never trundle a smidgen over thirty. A world where alcohol never makes people drunk and is only ever consumed in moderation by responsible adults who appear to be at least 25 years old!

  Trevor Beattie

  Mph, Years, Car

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• We give this practice two thumbs down!

  Richard Blumenthal

  Practice, Two, Thumbs Down

  "Movie Notes: Fake Critic Investigated". ABC News, abcnews.go.com.

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• Advertising has annihilated the power of the most powerful adjectives.

  Paul Valery

  Powerful, Adjectives, Most Powerful

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• We must treat ideas somewhat as though they were baby fish. Throw thousands out into the waters. Only a handful will survive but that is plenty.

  Anne Heywood

  Baby, Ideas, Water

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• Art for art's sake makes no more sense than gin for gin's sake.

  W. Somerset Maugham

  Art, Sake, Gin

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• I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome the dichotomy limits between heaven and hell.

  Renzo Rosso

  Tired, Creativity, Italian

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• Ads are carefully designed by the Madison Avenue frog-men of-the-mind for semiconscious exposure.

  Marshall McLuhan

  Men, Mind, Frogs

  Marshall McLuhan (1964). “Understanding media: the extensions of man”

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• If we define pornography as any message from any communication medium that is intended to arouse sexual excitement, then it is clear that most advertisements are covertly pornographic.

  Philip Slater

  Communication, Messages, Excitement

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• Advertising is 'an evil service'.

  Aneurin Bevan

  Evil

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• Brand-image campaigns establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words, Mr. Martineau says, because the visual symbols are far more significant. They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.

  Rosser Reeves

  Effort, Purpose, Levels

  "Reality In Advertising".

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• The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

  William Bernbach

  Powerful, Believe, Book

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• Focus group research has created a composite No-Man who resembles no-one anyone has ever met.

  Cathy Lewis

  Men, Focus, Groups

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• No one can deny that much of our modern advertising is essentially dishonest; and it can be maintained that to lie freely and all the time for private profit is not to abuse the right of free speech, whether it is a violation of the law or not. But again the practical question is, how much lying for private profit is to be permitted by law?

  Carl L. Becker

  Time, Lying, Law

  Carl L. Becker (1960). “Freedom and Responsibility in the American Way of Life”

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• TV is the only medium that I've ever been successful with in delivering really emotional messaging and I think as people are trying to work their way through what this changing environment is going to mean, playing to the emotional side as well as the pragmatic and the rational side is going to be something that a number of brands will want to fully explore.

  Jill McDonald

  Mean, Successful, Emotional

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• I think TV is still, out of every medium, the one that really offers simple easy enjoyment. You've got lots of choice, you've got the opportunity to be entertained or informed on your own or you've got the opportunity to enjoy and experience programming together. It really probably is, I still think, the most emotionally engaging and bonding medium that exists.

  Jill McDonald

  Opportunity, Simple, Thinking

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• TV can play a role in delivering that emotion as well as the obvious ability to reach a lot of people quickly with that message.

  Jill McDonald

  Play, People, Roles

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• The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

  Claude C. Hopkins

  Purpose, Profitable

  Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

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• Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

  Tony Hsieh

  Philosophy, Years, Numbers

  "Delivering Happiness: A Path to Profits, Passion, and Purpose". Book by Tony Hsieh, 2010.

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• The price of success must be paid in full, in advance.

  Brian Tracy

  Price Of Success, Paid In Full, Paid

  Twitter post from May 27, 2016

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• In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.

  Terry Gilliam

  Simple, Office, Frustrated

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