Advertising Quotes - Page 37

• Good advertising is a happy wedding of words and pictures, not a contest between them.

  Leo Burnett

  Contests

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• Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.

  Daniel Starch

  Suicide, Running, Cheating

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• I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare let the day go by without making an offering, whether you mean it or not. Money exceeds affection.

  Andy Rooney

  Valentine, Mean, Offering

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• It is not easy to describe the present position of legal opinion on advertising and free speech. Only a poet can capture the essence of chaos.

  Bill Vaughan

  Essence, Speech, Chaos

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• If you have a business website; make it stickier; redo the merchandising often and try new things until you hit the right homepage...then try and beat that. The most important audience drivers on the internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.

  Lynda Resnick

  Keys, Important, Trying

  "How Your Business Can Survive the Economic Collapse" by Lynda Resnick, www.huffingtonpost.com. November 30, 2008.

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• We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.

  Dan Pallotta

  Morning, Attitude, Dollars

  "Do We Have The Wrong Idea About Charity?". "TED Radio Hour" with Guy Raz, www.npr.org. May 17, 2013.

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• Disco is a major influence in the world of fashion. It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun.

  Neil Bogart

  Fashion, Fun, America

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• I think of the company advertising "Thought Processors" or the college pretending that learning BASIC suffices or at least helps, whereas the teaching of BASIC should be rated as a criminal offence: it mutilates the mind beyond recovery.

  Edsger Dijkstra

  Teaching, Recovery, College

  "The threats to computing science". Edsger Dijkstra remarks at ACM South Central Regional Conference, www.cs.utexas.edu. November 16-18, 1984.

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• I am through generalizing about ideas apart from men who generate them. I am through writing books about the dead, or writing books about the living to the unborn (tucked away as Literature) or writing books about the unborn to the living (whiffed away as prophecy). I put up my life on advertising the living to the living, on making men of genius known to the people and interpreted to their time, that the time in which I live, may live face to face with its men of vision and that they may live face to face with one another.

  Gerald Stanley Lee

  Book, Writing, Men

  Gerald Stanley Lee (1919). “The House of Twenty Seven Gardens”

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• The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That's what's so wonderful about it. But that's the last thing that the state corporate system wants. It is spending huge sums to prevent that.

  Noam Chomsky

  School, Choices, Purpose

  Speech at 25th anniversary of the International Relations Center in Santa Fe, New Mexico, January 26, 2005.

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• There isn't a single government agency that can't function. There's more money in this federal government, there's more money allocated than these people can possibly spend. They have to concoct asinine ways to spend it, like advertising for new food stamp users. I've gotten to the point, I'm just so righteously indignant and offended at the very idea that our government could ever run out of money when we've got a printing press, for crying out loud. Printed three and a half trillion dollars over seven years and flooded Wall Street with it.

  Rush Limbaugh

  Running, Wall, Years

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• We need to shut down this Gitmo prison? Well, don't shut it down - we just need to start an advertising campaign. We need to call it, 'Gitmo, the Muslim resort.' Any resort that treated people like this would have ads all over the 'New York Times' trying to get people to come down and visit for some R&R, for some rest and relaxation.

  Rush Limbaugh

  New York, People, Relaxation

  "The Rush Limbaugh Show", June 14, 2005.

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• All art is advertising. It stands for a particular point of view. Art that exploits badness is advertising badness.

  Jack Beal

  Art, Communication, Views

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• One night in the early sixties I passed something on the Long Island Expressway just before the Queens tunnel that I must have seen for years. The billboard advertising cigars, Dutch Masters. I realized it was sort of perfect. It's weird isn't it? You're looking at Rembrandt - in neon! It was too much, it was irresistible.

  Larry Rivers

  Queens, Night, Tunnels

  Larry Rivers, Carol Brightman (1979). “Drawings and digressions”, Clarkson Potter

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• If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

  Al Ries

  Powerful, Marketing, World

  Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

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• I initially wanted to work in the music industry more on the A&R side. While I was in school, I began working in the New Business department of an advertising firm, and very quickly I was responsible for roughly 70% of their business, so you could say I had a natural knack for the advertising world.

  Adam Kluger

  School, Knack, World

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• Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.

  Marc Ostrofsky

  Focus, Target Market, Interest

  Marc Ostrofsky (2013). “Get Rich Click!: The Ultimate Guide to Making Money on the Internet”, p.62, Simon and Schuster

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• Advertising is the modern substitute for argument, its function is to make the worse appear the better article. A confused competition of all propagandas -- those insults to human nature -- is carried on by the most expert psychological methods -- for instance, by always repeating a lie.

  George Santayana

  Confused, Lying, Competition

  George Santayana (1937). “The Works of George Santayana”

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• It used to be fashionable for authors to have their pictures taken with dogs, but the dogs always looked like models hired from an advertising agency, and probably were.

  Robertson Davies

  Dog, Taken, Agency

  "Mehitabel". 1959.

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• We need not seek our own best selves, and in the meantime we inoculate ourselves against the viruses of age and idealism, which, as the advertising agencies well know, depress sales and sour the feasts of consumption.

  Lewis H. Lapham

  Depressing, Agency, Self

  "Waiting For The Barbarians" by Lewis H. Lapham, (p. 197), 1997.

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• The ordinary run of advertising is nothing more than an effort to sell something by yelling in print.

  Samuel Hopkins Adams

  Running, Yelling, Effort

  Samuel Hopkins Adams (2015). “Average Jones”, p.5, Sheba Blake Publishing

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• Human beings today are surrounded by huge institutions we can never penetrate: the City, the banking system, political and advertising conglomerates, vast entertainment enterprises. They've made themselves user friendly, but they define the tastes to which we conform. They're rather subtle, subservient tyrants, but no less sinister for that.

  J. G. Ballard

  Wall, Cities, Tyrants

  "A User's Guide to the Millennium". Book by J. G. Ballard, 1996.

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• Can the life of the time be caught in an advertisement? Is that how it is, really, in the meadows of the world?

  Donald Barthelme

  World, Meadows, Caught

  Donald Barthelme (1982). “Sixty stories”, Plume

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• Joe Louis and I were the first modern national sports figures who were black... But neither of us could do national advertising because the South wouldn't buy it. That was the social stigma we lived under.

  Jesse Owens

  Sports, Black, Firsts

  The Tampa Tribune, April 1, 1980.

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• It is advertising that enthrones the customer as king. This infuriates the socialist...[it is] the crossing of the boundary between West Berlin and East Berlin. It is Checkpoint Charlie, or rather Checkpoint Douglas, the transition from the world of choice and freedom to the world of drab, standard uniformity.

  Enoch Powell

  Kings, East Berlin, Choices

  The Daily Telegraph, April 29, 1967.

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