Your most unhappy customers are your greatest source of learning.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Knowledge is of no value unless you put it into practice.
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Marketing is too important to be left to the marketing department.
Nobody cares how much you know, until they know how much you care.
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Many a small thing has been made large by the right kind of advertising.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Marketing is a race without a finishing line
Stopping advertising to save money is like stopping your watch to save time.
Talk to someone about themselves and they'll listen for hours.
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Make your marketing so useful people would pay you for it.
Products that are remarkable get talked about.
Marketing is no longer about the stuff that you male, but about the stories you tell.
People don't buy what you do; they buy what you stand for.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Good marketers tell a story.
The more informative your advertising, the more persuasive it will be.
Content is fire. Social media is gasoline.
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