David Ogilvy Quotes

Quotes about:

• Don't count the people that you reach, reach the people who count

  David Ogilvy

  People

  48 Copy quote

• Tell the truth, but make the truth fascinating.

  David Ogilvy

  Telling The Truth, Fascinating

  51 Copy quote

• Consumers do not buy products. They buy product benefits.

  David Ogilvy

  Benefits, Copywriting, Consumers

  16 Copy quote

• When you advertise fire extinguishers, open with the fire.

  David Ogilvy

  Fire, Fire Extinguishers

  8 Copy quote

• Study the methods of your competitors and do the exact opposite.

  David Ogilvy

  Opposites, Study, Method

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.13, Profile Books

  27 Copy quote

• Write the way you talk. Naturally.

  David Ogilvy

  Writing, Way

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.53, Profile Books

  11 Copy quote

• Every advertisement is part of the long term investment in the personality of the brand.

  David Ogilvy

  Long, Personality, Investment

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.65, Profile Books

  18 Copy quote

• If you can’t be brilliant, at least be memorable

  David Ogilvy

  Memorable, Brilliant, Ifs

  11 Copy quote

• Consumers don't think how they feel. They don't say what they think and they don't do what they say.

  David Ogilvy

  Thinking, Emotion, Advertising

  26 Copy quote

• I never write fewer than sixteen headlines for a single advertisement.

  David Ogilvy

  Writing, Sixteen, Headlines

  17 Copy quote

• Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

  David Ogilvy

  Perseverance, Business, Genius

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.87, Profile Books

  37 Copy quote

• If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

  David Ogilvy

  Men, Pay, Better Than You

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.97, Profile Books

  74 Copy quote

• If you want to be interesting, be interested.

  David Ogilvy

  Interesting, Want, Ifs

  8 Copy quote

• Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

  David Ogilvy

  Business, Writing, People

  11 Copy quote

• You aren’t advertising to a standing army; you are advertising to a moving parade.

  David Ogilvy

  Moving, Army, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  13 Copy quote

• Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

  David Ogilvy

  Business, Thinking, Honest

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  28 Copy quote

• Never stop testing, and your advertising will never stop improving.

  David Ogilvy

  Business, Testing Yourself, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  16 Copy quote

• The best idea is the simplest.

  David Ogilvy

  Ideas, Simplest

  20 Copy quote

• If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

  David Ogilvy

  Inspirational, Business, People

  "Ogilvy on Advertising" by David Ogilvy, (p. 47), 1983.

  49 Copy quote

• Creativity needs discipline and freedom.

  David Ogilvy

  Creativity, Discipline, Needs

  13 Copy quote

• Within every brand is a product, but not every product is a brand.

  David Ogilvy

  Brands, Products

  12 Copy quote

• Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

  David Ogilvy

  Business, Believe, Rebel

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  13 Copy quote

• Encourage innovation. Change is our lifeblood, stagnation our death knell.

  David Ogilvy

  Innovation, Stagnation

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.94, Profile Books

  22 Copy quote

• What you learn is more important than what you earn.

  David Ogilvy

  Important

  8 Copy quote

• The more informative your advertising, the more persuasive it will be.

  David Ogilvy

  Marketing, Advertising, Economy

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  76 Copy quote

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