David Ogilvy Quotes - Page 5

Quotes about:

• Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

  David Ogilvy

  Successful, Weekend, Night

  10 Copy quote

• You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.

  David Ogilvy

  Moving, Successful, Army

  4 Copy quote

• Great marketing only makes a bad product fail faster.

  David Ogilvy

  Humor, Deep Thought, Marketing

  12 Copy quote

• What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

  David Ogilvy

  Style, Please, Advertisements

  4 Copy quote

• I prefer the discipline of knowledge to the anarchy of ignorance.

  David Ogilvy

  Ignorance, Discipline, Anarchy

  7 Copy quote

• A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

  David Ogilvy

  Wife, Insult, Shock

  5 Copy quote

• It follows that unless your headline sells your product, you have wasted 90 percent of your money.

  David Ogilvy

  Copywriting, Headlines, Percent

  10 Copy quote

• Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

  David Ogilvy

  Business, Marketing, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  10 Copy quote

• Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

  David Ogilvy

  Clever, Target Audience, Interesting

  7 Copy quote

• If it doesn't sell, it isn't creative.

  David Ogilvy

  Wise, Witty, Humor

  11 Copy quote

• Readers travel so fast they don't stop to decipher the meaning of obscure headlines.

  David Ogilvy

  Obscure, Headlines, Reader

  4 Copy quote

• Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

  David Ogilvy

  Promise, Suffering, Relief

  9 Copy quote

• It is the inescapable duty of management to fire incompetent people.

  David Ogilvy

  Fire, People, Management

  4 Copy quote

• The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.

  David Ogilvy

  Strong, Character, Leader

  5 Copy quote

• Develop your eccentricities early, and no one will think you're going senile later in life

  David Ogilvy

  Thinking, Later In Life, Eccentricity

  7 Copy quote

• If you always hire people who are bigger than you are, we shall become a company of giants

  David Ogilvy

  People, Giants, Bigger

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.105, Profile Books

  7 Copy quote

• The advertisers who believe in the selling power of jingles have never had to sell anything.

  David Ogilvy

  Believe, Power, Jingles

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  8 Copy quote

• There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

  David Ogilvy

  Business, Needs, Looks

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  16 Copy quote

• The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

  David Ogilvy

  Should Have, Hobbies, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  12 Copy quote

• The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

  David Ogilvy

  Perfection, Excellence, Planning

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  85 Copy quote

• Don't hire a dog, then bark yourself

  David Ogilvy

  Dog, Creativity, Creative

  11 Copy quote

• The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

  David Ogilvy

  Giving, Wife, Vapid

  Confessions of an Advertising Man (1963) ch. 5

  64 Copy quote

• Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

  David Ogilvy

  Men, Office, Kind

  5 Copy quote

• I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

  David Ogilvy

  Country, Years, Evil

  63 Copy quote

• Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.

  David Ogilvy

  Men, Rejection, Clients

  7 Copy quote

Page 5 of 9

First

← Prev

1

2

3

4

5

6

7

8

9

Next →

• facebook
• twitter
• googleplus
• email
• linkedin