David Ogilvy Quotes - Page 2

Quotes about:

• The more informative your advertising, the more persuasive it will be.

  David Ogilvy

  Marketing, Advertising, Economy

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  76 Copy quote

• Unless your campaign has a big idea, it will pass like a ship in the night.

  David Ogilvy

  Night, Ideas, Marketing

  14 Copy quote

• We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.

  David Ogilvy

  Clients, Assets, Should

  10 Copy quote

• Positioning should be decided before the advertising is created

  David Ogilvy

  Advertising, Should, Decided

  8 Copy quote

• What you learn is more important than what you earn.

  David Ogilvy

  Important

  8 Copy quote

• Compete with the immortals

  David Ogilvy

  10 Copy quote

• Where people aren't having any fun, they seldom produce good work.

  David Ogilvy

  Fun, People, Design

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.82, Profile Books

  13 Copy quote

• A good advertisement is one which sells the product without drawing attention to itself.

  David Ogilvy

  Business, Drawing, Attention

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  84 Copy quote

• People who think well, write well

  David Ogilvy

  Writing, Thinking, People

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.53, Profile Books

  9 Copy quote

• Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.

  David Ogilvy

  Art, Business, Drinking

  7 Copy quote

• Play to win, but enjoy the fun.

  David Ogilvy

  Fun, Winning, Play

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  37 Copy quote

• It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.

  David Ogilvy

  Long, Brain, Style

  7 Copy quote

• It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

  David Ogilvy

  Business, Looks, Advertising

  12 Copy quote

• The best ideas come as jokes. Make your thinking as funny as possible.

  David Ogilvy

  Creativity, Humor, Thinking

  36 Copy quote

• The temptation to entertain instead of selling is contagious.

  David Ogilvy

  Temptation, Selling, Contagious

  11 Copy quote

• Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.

  David Ogilvy

  Writing, Lucky, Winner

  10 Copy quote

• You will never win fame and fortune unless you invent big ideas.

  David Ogilvy

  Winning, Ideas, Fame

  6 Copy quote

• I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

  David Ogilvy

  Business, Writing, Thinking

  67 Copy quote

• Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

  David Ogilvy

  Business, Believe, Marketing

  62 Copy quote

• Our business is infested with idiots who try to impress by using pretentious jargon.

  David Ogilvy

  Business, Trying, Jargon

  56 Copy quote

• The consumer isn't a moron; she is your wife.

  David Ogilvy

  Funny, Sarcastic, Witty

  Confessions of an Advertising Man (1963) ch. 5

  90 Copy quote

• The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

  David Ogilvy

  Important, Elements, Headlines

  5 Copy quote

• The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

  David Ogilvy

  Men, Majority, Original Thought

  7 Copy quote

• Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.

  David Ogilvy

  Ideas, Conscious, Process

  7 Copy quote

• Big ideas are usually simple ideas.

  David Ogilvy

  Simple, Ideas, Bigs

  28 Copy quote

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