David Ogilvy Quotes - Page 4

Quotes about:

• When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.

  David Ogilvy

  Dog, Laughter, Fun

  31 Copy quote

• The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

  David Ogilvy

  People, Looks, Stories

  6 Copy quote

• No sale, no commission. No commission, no eat. That made an impression on me.

  David Ogilvy

  Made, Impression

  4 Copy quote

• Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

  David Ogilvy

  Writing, Men, Agency

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  32 Copy quote

• The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

  David Ogilvy

  Perspective, Meat, Flags

  11 Copy quote

• Advertising is only evil when it advertises evil things.

  David Ogilvy

  Evil, Marketing, Advertising Business

  13 Copy quote

• As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

  David Ogilvy

  Passion, Dark, Moon

  53 Copy quote

• Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

  David Ogilvy

  People, Trying, Use

  5 Copy quote

• Sound an alarm! Advertising, not deals, builds brands.

  David Ogilvy

  Alarms, Sound, Advertising

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.89, Profile Books

  8 Copy quote

• If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

  David Ogilvy

  Ideas, Technique, Helping

  5 Copy quote

• First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

  David Ogilvy

  Leadership, Creativity, Creative

  David Ogilvy (1978). “Blood, Brains and Beer”

  22 Copy quote

• Don't bunt. Aim out of the ball park. Aim for the company of immortals.

  David Ogilvy

  Design, Excellence, Balls

  26 Copy quote

• The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.

  David Ogilvy

  Faults, Worst, Interest

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.13, Profile Books

  14 Copy quote

• To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

  David Ogilvy

  Dog, Humorous, Agency

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  23 Copy quote

• The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

  David Ogilvy

  Agency, Doctors, Perspective

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  8 Copy quote

• Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

  David Ogilvy

  Business, Lying, Writing

  9 Copy quote

• On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

  David Ogilvy

  Business, Average, People

  9 Copy quote

• In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

  David Ogilvy

  Inspirational, Business, Creativity

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  30 Copy quote

• You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.

  David Ogilvy

  Fire, People, Attention

  13 Copy quote

• If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

  David Ogilvy

  Lying, Government, Buying

  6 Copy quote

• Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.

  David Ogilvy

  Senior, Men, Ideas

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.94, Profile Books

  25 Copy quote

• What you say in advertising is more important than how you say it.

  David Ogilvy

  Business, Organization, Important

  16 Copy quote

• The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

  David Ogilvy

  Leadership, Business, Vocabulary

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  10 Copy quote

• It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.

  David Ogilvy

  Art, Mistake, Opportunity

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  15 Copy quote

• I do not regard advertising as entertainment or an art form, but as a medium of information.

  David Ogilvy

  Art, Information, Entertainment

  9 Copy quote

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