David Ogilvy Quotes About Wife

Quotes about: Wife

• The consumer isn't a moron; she is your wife.

  David Ogilvy

  Funny, Sarcastic, Witty

  Confessions of an Advertising Man (1963) ch. 5

• Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

  David Ogilvy

  Business, Lying, Writing

• The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

  David Ogilvy

  Giving, Wife, Vapid

  Confessions of an Advertising Man (1963) ch. 5

• A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

  David Ogilvy

  Wife, Insult, Shock

• Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

  David Ogilvy

  Business, Lying, Writing

  "Confessions of an Advertising Man". Book by David Ogilvy, 1963.

• It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

  David Ogilvy

  Wife, Agents, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.

  David Ogilvy

  Wife, Favors, Trends

  "Ogilvy on Advertising". Book by David Ogilvy, p.170, 1983.

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