Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.
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