David Ogilvy Quotes About Giving

Quotes about: Giving

• The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

  David Ogilvy

  Giving, Wife, Vapid

  Confessions of an Advertising Man (1963) ch. 5

• The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.

  David Ogilvy

  Book, School, Boys

• Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

  David Ogilvy

  People, Giving, Boss

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.70, Profile Books

• Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

  David Ogilvy

  Running, Agency, Long

• Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

  David Ogilvy

  Thinking, Two, People

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