David Ogilvy Quotes About Business

Quotes about: Business

• If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

  David Ogilvy

  Inspirational, Business, People

  "Ogilvy on Advertising" by David Ogilvy, (p. 47), 1983.

• Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

  David Ogilvy

  Perseverance, Business, Genius

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.87, Profile Books

• I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

  David Ogilvy

  Business, Writing, Thinking

• What really decides consumers to buy or not to buy is the content of your advertising, not its form.

  David Ogilvy

  Business, Insightful, Marketing

• On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

  David Ogilvy

  Business, Average, People

• Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

  David Ogilvy

  Business, People, Enemy

• Our business is infested with idiots who try to impress by using pretentious jargon.

  David Ogilvy

  Business, Trying, Jargon

• Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

  David Ogilvy

  Business, Lying, Writing

• Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

  David Ogilvy

  Business, Marketing, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• Never stop testing, and your advertising will never stop improving.

  David Ogilvy

  Business, Testing Yourself, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

  David Ogilvy

  Business, Believe, Rebel

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

  David Ogilvy

  Inspirational, Business, Creativity

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

  David Ogilvy

  Business, Top Management, Service Culture

• Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.

  David Ogilvy

  Art, Business, Drinking

• A good advertisement is one which sells the product without drawing attention to itself.

  David Ogilvy

  Business, Drawing, Attention

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

  David Ogilvy

  Business, Thinking, Honest

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• What you say in advertising is more important than how you say it.

  David Ogilvy

  Business, Organization, Important

• Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

  David Ogilvy

  Business, Design, Television

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

  David Ogilvy

  Business, Real, Done

• Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

  David Ogilvy

  Business, Writing, People

• If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

  David Ogilvy

  Business, Agency, Worry

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

  David Ogilvy

  Leadership, Business, Vocabulary

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

  David Ogilvy

  Business, Believe, Marketing

• There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

  David Ogilvy

  Business, Needs, Looks

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

  David Ogilvy

  Business, Lying, Agency

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