David Ogilvy Quotes About Personality

Quotes about: Personality

• There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

  David Ogilvy

  Beer, Cake, Differences

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

  David Ogilvy

  Mean, People, Personality

• Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.

  David Ogilvy

  Men, Personality, Corporations

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

  David Ogilvy

  Jobs, Business, Taken

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

• Every advertisement is part of the long term investment in the personality of the brand.

  David Ogilvy

  Long, Personality, Investment

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.65, Profile Books

• Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

  David Ogilvy

  Personality, Sound, May

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

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