Philip Kotler Quotes

Quotes about:

• Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

  Philip Kotler

  Art, Business, Clever

  Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.12, John Wiley & Sons

  424 Copy quote

• The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

  Philip Kotler

  Art, Marketing, Cost

  367 Copy quote

• The sales department isn’t the whole company, but the whole company better be the sales department.

  Philip Kotler

  Company, Whole, Department

  Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.130, John Wiley & Sons

  407 Copy quote

• Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.

  Philip Kotler

  Art, Creating, Knowing

  "Internet and Business, 2001-2002". Book by Robert W. Price, 2001.

  288 Copy quote

• The best advertising is done by satisfied customers.

  Philip Kotler

  Done, Advertising, Satisfied Customers

  323 Copy quote

• Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

  Philip Kotler

  Business, Marketing, Lifetime

  293 Copy quote

• There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

  Philip Kotler

  Winning, Offering, Target Market

  273 Copy quote

• It is no longer enough to satisfy your customers. You must delight them.

  Philip Kotler

  Delight, Enough, Customers

  267 Copy quote

• It is more important to do what is strategically right than what is immediately profitable.

  Philip Kotler

  Important, Profitable

  266 Copy quote

• Good companies will meet needs; great companies will create markets.

  Philip Kotler

  Needs, Good Company, Great Company

  "The 75 Greatest Management Decisions Ever Made". Book by Stuart Crainer, 2002.

  236 Copy quote

• Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

  Philip Kotler

  Responsibility, Past, Years

  Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2010). “Marketing 3.0: From Products to Customers to the Human Spirit”, p.11, John Wiley & Sons

  261 Copy quote

• Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

  Philip Kotler

  Worry, Marketing, Attention

  "Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know". Book by Philip Kotler, 2003.

  248 Copy quote

• Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.

  Philip Kotler

  Winning, Average, Poor

  Philip Kotler, Kevin Lane Keller, Taihong Lu (2009). “Marketing management in China”, Pearson

  225 Copy quote

• The successful salesperson cares first for the customer, second for the products.

  Philip Kotler

  Successful, Care, Firsts

  255 Copy quote

• The most important thing is to forecast where customers are moving, and be in front of them.

  Philip Kotler

  Moving, Important, Customers

  239 Copy quote

• Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

  Philip Kotler

  People, Needs, Groups

  Interview With Bob Morris, bobmorris.biz. May 10, 2015.

  103 Copy quote

• Marketing is a race without a finishing line

  Philip Kotler

  Race, Marketing, Finishing

  Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.22, John Wiley & Sons

  198 Copy quote

• Every business is a service business. Does your service put a smile on the customer's face?

  Philip Kotler

  Doe, Faces, Service Business

  196 Copy quote

• Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

  Philip Kotler

  Smart, Use, Benefits

  Philip Kotler (2012). “Kotler On Marketing”, p.141, Simon and Schuster

  158 Copy quote

• Curiosity is the starting point for great science.

  Philip Kotler

  Curiosity, Starting, Great Science

  Interview With Bob Morris, bobmorris.biz. May 10, 2015.

  8 Copy quote

• The best way to hold customers is to constantly figure out how to give them more for less.

  Philip Kotler

  Giving, Way, Figures

  Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.38, John Wiley & Sons

  181 Copy quote

• The future isn’t ahead of us. It has already happened.

  Philip Kotler

  Happened

  173 Copy quote

• The internet will create the winnerand bury the laggards.

  Philip Kotler

  Internet

  19 Copy quote

• Great insight comes from seeing something as odd and finding out why.

  Philip Kotler

  Odd, Insight, Findings

  Interview With Bob Morris, bobmorris.biz. May 10, 2015.

  13 Copy quote

• Authentic marketing is not the art of selling what you make but knowing what to make!

  Philip Kotler

  Art, Knowing, Marketing

  "Marketing Management: Analysis, Planning, Implementation and Control". Book by Philip Kotler, 1967.

  37 Copy quote

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