Philip Kotler Quotes About Values

Quotes about: Values

• Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.

  Philip Kotler

  Smart, Use, Benefits

  Philip Kotler (2012). “Kotler On Marketing”, p.141, Simon and Schuster

• Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

  Philip Kotler

  Art, Business, Clever

  Philip Kotler (2011). “Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know”, p.12, John Wiley & Sons

• Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors.

  Philip Kotler

  People, Needs, Groups

  Interview With Bob Morris, bobmorris.biz. May 10, 2015.

• My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

  Philip Kotler

  Responsibility, Thinking, People

  Interview With Bob Morris, bobmorris.biz. May 10, 2015.

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