David A. Aaker Quotes

• Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.

  David A. Aaker

  Soul, Add, Spirit

  35 Copy quote

• A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.

  David A. Aaker

  Business, Innovation, Needs

  33 Copy quote

You May Also Like:

Philip Kotler

Al Ries

Michael Porter

Peter Drucker

Theodore Levitt

Seth Godin

David Ogilvy

James C. Collins