David Ogilvy Quotes - Page 6

Quotes about:

• Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

  David Ogilvy

  Business, Lying, Agency

  4 Copy quote

• Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

  David Ogilvy

  Running, Doors, Views

  4 Copy quote

• I admire people with gentle manners who treat other people as human beings.

  David Ogilvy

  People, Manners, Treats

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.69, Profile Books

  6 Copy quote

• When you have nothing to say, sing it.

  David Ogilvy

  Advertising

  12 Copy quote

• Leaders grasp nettles.

  David Ogilvy

  Leadership, Leader, Nettles

  10 Copy quote

• Making the logo twice the size is often a good thing to do, because most advertisements are deficient in brand identification. Showing the clients' faces is also a better stratagem than it may sound, because the public is more interested in personalities than in corporations. Some clients can be projected as human symbols of their own products.

  David Ogilvy

  Personality, Sound, May

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  8 Copy quote

• Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.

  David Ogilvy

  Work, Writing, Thinking

  14 Copy quote

• Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

  David Ogilvy

  Selfish, Advertising, Interest

  4 Copy quote

• A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

  David Ogilvy

  Teamwork, Baseball, Running

  18 Copy quote

• Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority.

  David Ogilvy

  Teamwork, Fashion, Successful

  8 Copy quote

• If you want ACTION, don’t write. Go and tell the guy what you want.

  David Ogilvy

  Writing, Guy, Want

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.54, Profile Books

  11 Copy quote

• David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

  David Ogilvy

  Different, Made, Come Up

  12 Copy quote

• There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

  David Ogilvy

  Humorous, Television Commercials, Presidential

  8 Copy quote

• I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

  David Ogilvy

  Illumination, Support, Marketing

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  11 Copy quote

• Advertising reflects the mores of society, but it does not influence them.

  David Ogilvy

  Business, Doe, Advertising

  7 Copy quote

• The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

  David Ogilvy

  Work, Years, Careers

  9 Copy quote

• If it is something important, get a colleague to improve it.

  David Ogilvy

  Important, Colleagues, Ifs

  David Ogilvy (2012). “The Unpublished David Ogilvy”, p.54, Profile Books

  7 Copy quote

• Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

  David Ogilvy

  Abstract Painting, Advertising, Reader

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  7 Copy quote

• There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

  David Ogilvy

  Men, Agency, Eggs

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  9 Copy quote

• On the average, five times as many people read the headlines as read the body copy.

  David Ogilvy

  Average, People, Body

  9 Copy quote

• People don't buy a new detergent because the manufacturer told a joke on television last night.

  David Ogilvy

  Night, People, Television

  11 Copy quote

• It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

  David Ogilvy

  Ambition, People, Creative

  7 Copy quote

• What really decides consumers to buy or not to buy is the content of your advertising, not its form.

  David Ogilvy

  Business, Insightful, Marketing

  18 Copy quote

• If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.

  David Ogilvy

  Business, Writing, Mean

  5 Copy quote

• While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

  David Ogilvy

  Home, Clients, Kind

  6 Copy quote

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