On the average, five times as many people read the headlines as read the body copy.
My excellent colleagues have forgotten these bitter lessons of history. The prospect of tyranny may not grab the headlines the way vivid stories of gun crime usually do. But few saw the Third Reich coming until it was too late. The Second Amendment is a doomsday provision, one designed only for those exceptionally rare circumstances when all other rights have failed. A free people can only afford to make this mistake once.
If you are going to emphasize certain words in the headline, be sure that they are the words that say something.
The celebrity culture demands a camera-ready-at-all-times look or else the photo is circulated in a demeaning headline.
You hear headlines from time to time about the Amazon rainforest disappearing at a greater or lesser rate.... The real story is that over time the rate has stayed just the same. Year after year, decade after decade, we have failed to stop or really even decrease deforestation.
I don't need headlines. For me, it's the truth that matters.
Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.
You should never form judgments from front page headlines. As with a contract, the fine print on the inside pages should be carefully studied.
People get up, they go to work, they have their lives, but you'll never see the headlines say, 'Six billion people got along rather well today.' You'll have the headline about the 30 people who shot each other.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
If the worst that happens is that I wake up and see a picture of myself and a headline saying, 'He wasn't very funny last night', then I've got nothing to complain about.
You say something stupid and the next morning you're in the headlines.
It's no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
Writing headlines is a specialty - there are outstanding writers who will tell you they couldn't write a headline to save their lives.
Millions of people are married. I've never picked up a paper and seen a headline that says, "Man Gets Married!"
Chronic malnutrition, or the lack of proper nutrition over time directly contributes to three times as many child deaths as food scarcity. Yet surprisingly, you don't really hear about this hidden crisis through the morning news, Twitter or headlines of major newspapers.
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
They take the paper and they read the headlines. So they've heard of unemployment and they've heard of bread-lines. And they philanthropically cure them all by getting up a costume charity ball.
Today's gossip is tomorrow's headline.
Political reporters no longer get to decide what's news. The days when a minister gave briefings to a dozen lobby correspondents, and thereby dictated the next day's headlines, are over. Now, a thousand bloggers decide for themselves what is interesting. If enough of them are tickled then, bingo, you're news.
Only a fool permits the letter of the law to override the spirit in the heart. Do not let a piece of paper stand in the way of true love and headlines.
I'm not a headline guy. I know that as long as I was following Ruth to the plate I could have stood on my head and no one would have known the difference.
The everyday kindness of the back roads more than makes up for the acts of greed in the headlines.
I think it's too easy often to find a villain out of the headlines and to then repeat that villainy again and again and again. You know, traditionally, America has always looked to scapegoat someone as the boogie man.
News is important information that may influence your investments. Noise is talk or buzz or some headline that prevents you from seeing a story clearly. News is useful. Noise is a distraction. Calling what's noise and news after the fact is easy.
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