Either write something worth reading or do something worth writing.
The best way to predict the future is to invent it.
The most reliable way to predict the future is to create it.
The future of network marketing is unlimited. There's no end in sight. It will continue to grow because better people are getting into it . . . soon, it will be one of the most respected business methods in the world.
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.
Stopping advertising to save money is like stopping your watch to save time.
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
Content is fire. Social media is gasoline.
People don't buy what you do; they buy what you stand for.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Good marketers see consumers as complete human beings with all the dimensions real people have.
Make the customer the hero of your brand's story.
Content is anything that adds value to the reader's life.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
The best way to predict the future is to study the past, or prognosticate.
We're all learning here; the best listeners will end up the smartest.
What helps people, helps business.
If you're not on the right path, get off it.
Your most unhappy customers are your greatest source of learning.
If you aim at nothing, you will hit it every time.
The best way to predict the future is to create it.
Failure is simply the opportunity to begin again, this time more intelligently.
Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
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