Simon Mainwaring Quotes

Quotes about:

• Social media is not about the exploitation of technology but service to community.

  Simon Mainwaring

  Inspiration, Technology, Media

  Twitter post from Jan 19, 2016

  50 Copy quote

• Technology is teaching us to be human again.

  Simon Mainwaring

  Teaching, Technology, Humans

  Twitter post from Oct 19, 2015

  47 Copy quote

• Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.

  Simon Mainwaring

  Teamwork, Mean, Army

  FaceBook post by Simon Mainwaring from Sep 09, 2015

  30 Copy quote

• Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

  Simon Mainwaring

  Mouths, Lines, Firsts

  Twitter post from Jan 03, 2016

  28 Copy quote

• The keys to brand success are self-definition, transparency, authenticity and accountability.

  Simon Mainwaring

  Inspirational, Business, Real

  Twitter post from Jan 10, 2016

  22 Copy quote

• We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.

  Simon Mainwaring

  Government, Practice, Working Together

  14 Copy quote

• Make the customer the hero of your brand's story.

  Simon Mainwaring

  Hero, Stories, Social Media

  8 Copy quote

• Like all technology, social media is neutral but is best put to work in the service of building a better world.

  Simon Mainwaring

  Technology, Media, World

  Twitter post from Jan 07, 2016

  15 Copy quote

• One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

  Simon Mainwaring

  Impact, Media, Knowing

  19 Copy quote

• When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of people around the world can truly change.

  Simon Mainwaring

  Thinking, People, Political

  5 Copy quote

• More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.

  Simon Mainwaring

  Responsibility, Issues, Environmental

  Simon Mainwaring (2011). “We First: How Brands and Consumers Use Social Media to Build a Better World”, p.126, Macmillan

  60 Copy quote

• The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action.

  Simon Mainwaring

  Media, People, Leader

  10 Copy quote

• Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace.

  Simon Mainwaring

  Leadership, Style, Engagement

  8 Copy quote

• Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.

  Simon Mainwaring

  Media, Needs, Demand

  10 Copy quote

• If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

  Simon Mainwaring

  Simple, Community, Want

  4 Copy quote

• When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field.

  Simon Mainwaring

  Thinking, Skills, Ideas

  4 Copy quote

• Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

  Simon Mainwaring

  Loyalty, Meaningful, Community

  52 Copy quote

• Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

  Simon Mainwaring

  Mean, Thinking, Goal

  12 Copy quote

• In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

  Simon Mainwaring

  Community, Growing, Loyal

  4 Copy quote

• Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.

  Simon Mainwaring

  Thinking, Organization, Ideas

  4 Copy quote

• Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.

  Simon Mainwaring

  Emotional, Media, Two

  4 Copy quote

• For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.

  Simon Mainwaring

  Real, Thinking, Media

  4 Copy quote

• Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.

  Simon Mainwaring

  Responsibility, Dollars, Action

  "10 Actions Consumers Can Take to Reinvent Capitalism" by Simon Mainwaring, www.huffingtonpost.com. Junt 7, 2011.

  11 Copy quote

• When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

  Simon Mainwaring

  Gratitude, Jobs, Educational

  9 Copy quote

• As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them.

  Simon Mainwaring

  Eye, Numbers, People

  8 Copy quote

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