Jay Baer Quotes

Quotes about:

• If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

  Jay Baer

  Giving, Marketing, Stories

  56 Copy quote

• We are surrounded by data, but starved for insights.

  Jay Baer

  Data, Insight

  9 Copy quote

• The goal is not to be good at social media, the goal is to be good at business because of social media.

  Jay Baer

  Media, Goal, Social

  "Convince & Convert: An Interview For Anyone Who Fears A Career Change". Mixergy interview, mixergy.com. October 18, 2013.

  27 Copy quote

• The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.

  Jay Baer

  Information, Persuasive, Relevant

  22 Copy quote

• Make your marketing so useful people would pay you for it.

  Jay Baer

  People, Marketing, Pay

  15 Copy quote

• Content is fire and social media is gasoline.

  Jay Baer

  Fire, Media, Gasoline

  Jay Baer (2013). “Youtility: Why Smart Marketing Is about Help Not Hype”, p.93, Penguin

  6 Copy quote

• Smart marketing is about help not hype.

  Jay Baer

  Smart, Hype, Marketing

  Jay Baer, Darren Root (2014). “Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)”, p.12, Penguin

  8 Copy quote

• Social media is an ingredient, not an entree.

  Jay Baer

  Media, Ingredients, Social

  21 Copy quote

• The future of marketing isn't big data, it's big understanding.

  Jay Baer

  Data, Understanding, Marketing

  6 Copy quote

• The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

  Jay Baer

  Two, Differences, Important

  17 Copy quote

• Focus On How To Be Social, Not On How To Do Social.

  Jay Baer

  Focus, Social Media, Social

  18 Copy quote

• Content is the emotional and informational bridge between commerce and consumer.

  Jay Baer

  Emotional, Bridges, Commerce

  15 Copy quote

• The goal of social media is to turn customers into a volunteer marketing army

  Jay Baer

  Army, Media, Volunteer

  13 Copy quote

• If you help someone, you may create a customer for life.

  Jay Baer

  May, Helping, Customers

  Jay Baer (2013). “Youtility: Why Smart Marketing Is about Help Not Hype”, p.117, Penguin

  5 Copy quote

• Activate your fans, don’t just collect them like baseball cards.

  Jay Baer

  Baseball, Business, Fans

  "7 New Tools That Will Streamline Your Marketing Campaigns" By Sujan Patel, www.foxnews.com. April 25, 2016.

  23 Copy quote

• True influence drives action, not just awareness.

  Jay Baer

  Action, Influence, Awareness

  5 Copy quote

• Social media changes the relationship between companies and customers from master and servant, to peer to peer.

  Jay Baer

  Inspirational, Media, Peers

  13 Copy quote

• Content that helps is superior to content that sells.

  Jay Baer

  Helping, Social Media, Superiors

  9 Copy quote

• Stop trying to be amazing and start being useful.

  Jay Baer

  Trying, Stop Trying

  Jay Baer (2013). “Youtility: Why Smart Marketing Is about Help Not Hype”, p.26, Penguin

  5 Copy quote

• You must market your marketing.

  Jay Baer

  Marketing

  9 Copy quote

• 95% of millennials say their friends are the most credible source of product information.

  Jay Baer

  Millennials, Information, Social Media

  146 Copy quote

• If your competitors start copying you then you are doing something right!

  Jay Baer

  Copying, Social Media, Competitors

  17 Copy quote

• Passion is the gasoline of social media.

  Jay Baer

  Passion, Media, Gasoline

  9 Copy quote

• All companies would be better off if they stopped trying to be amazing and just focused on being useful.

  Jay Baer

  Trying, Would Be, Company

  17 Copy quote

• The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

  Jay Baer

  Goal, Behavior, Social

  13 Copy quote

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