Social media is about people, not logos.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
Everyone says social media is a unicorn, but maybe it’s just a horse?
Everything ultimately comes down to trust.
Stop creating reports, and start creating understanding.
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
When brands talk about themselves in real time, it’s just boring faster.
Text is the gateway drug to real time marketing.
In 2012, 40 of the top companies to work for were also among the top companies in social media.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
The entirety of the world's knowledge is in your pants right now.
Content pays an ongoing information annuity that other forms of marketing simply do not.
Worry more about being social, and worry less about doing social media
The biggest benefit of doing an interview podcast is the relationships you build.
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