David Meerman Scott Quotes

• You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

  David Meerman Scott

  Business, Media, Creating

  50 Copy quote

• On the web, you are what you publish.

  David Meerman Scott

  Publish

  48 Copy quote

• Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

  David Meerman Scott

  Marketing, Needs, Way

  25 Copy quote

• Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

  David Meerman Scott

  Ideas, People, Entrepreneur

  32 Copy quote

• Creating great content that educates and informs is always the best marketing strategy.

  David Meerman Scott

  Creating, Marketing, Strategy

  18 Copy quote

• It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

  David Meerman Scott

  Years, Marketing, Technique

  19 Copy quote

• Social Media are tools, Real Time is a mindset.

  David Meerman Scott

  Business, Real, Media

  15 Copy quote

• Think like a publisher, not a marketer.

  David Meerman Scott

  Thinking, Media, Marketing

  22 Copy quote

• The urgent can drown out the important.

  David Meerman Scott

  Business, Marketing, Important

  12 Copy quote

• You sell more when you stop selling.

  David Meerman Scott

  Selling, Sells

  David Meerman Scott (2016). “The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business”, p.116, John Wiley & Sons

  9 Copy quote

• What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.

  David Meerman Scott

  Profound, What If, Growth

  10 Copy quote

• Don't start by talking about your products and services instead think about the people you are trying to reach

  David Meerman Scott

  Thinking, Talking, People

  12 Copy quote

• Focus on your buyers and your buyers problems

  David Meerman Scott

  Focus, Problem, Buyers

  10 Copy quote

• Marketing is not about your agency winning awards. It's about your organization winning business.

  David Meerman Scott

  Inspirational, Winning, Awards

  David Meerman Scott (2015). “The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly”, p.37, John Wiley & Sons

  14 Copy quote

• Nobody cares about your products (except you)

  David Meerman Scott

  Marketing, Care, Nobody Cares

  Twitter post from Jan 22, 2016

  10 Copy quote

• As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.

  David Meerman Scott

  Communication, Player, Ideas

  11 Copy quote

• Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.

  David Meerman Scott

  Agency, Web Content, Self

  David Meerman Scott (2010). “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly”, p.286, John Wiley & Sons

  16 Copy quote

• The time is now. Now we can market in real time. Now we can market instantly.

  David Meerman Scott

  Real

  7 Copy quote

• It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.

  David Meerman Scott

  Creating, Pitching, Today

  8 Copy quote

• If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

  David Meerman Scott

  Media, Marketing, Experts

  6 Copy quote

• ...many organizations don't realize that they have a much better option-they can tell their story directly to an interested market.

  David Meerman Scott

  Organization, Marketing, Stories

  David Meerman Scott (2009). “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories”, p.13, John Wiley & Sons

  7 Copy quote

• The difference is conflict, an important yet overlooked aspect of all good communications.

  David Meerman Scott

  Communication, Differences, Important

  4 Copy quote

• Real time is a new mindset in marketing, and that's what inbound marketing is all about.

  David Meerman Scott

  Real, Marketing, Mindset

  7 Copy quote

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