Jay Conrad Levinson Quotes

• Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

  Jay Conrad Levinson

  Change, Business, Perfect

  57 Copy quote

• Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

  Jay Conrad Levinson

  Mean, Opportunity, Marketing

  Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.3, Houghton Mifflin Harcourt

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• Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

  Jay Conrad Levinson

  Goal, Joy, Energy

  Jay Conrad Levinson, Grant W. Hicks (2003). “Guerrilla Marketing for Financial Advisors”, p.293, Trafford Publishing

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• More than half your marketing time should be devoted to your existing customers.

  Jay Conrad Levinson

  Marketing, Half, Should

  Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.4, Houghton Mifflin Harcourt

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• Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world, marketing awareness in a clueless world.

  Jay Conrad Levinson

  Clueless, Complicated World, People

  6 Copy quote

• In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

  Jay Conrad Levinson

  Order, Decision, Needs

  Jay Conrad Levinson, Seth Godin (1994). “The Guerrilla Marketing Handbook”, p.4, Houghton Mifflin Harcourt

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• There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.

  Jay Conrad Levinson

  Two, Marketing, Cost

  Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.82, Houghton Mifflin Harcourt

  11 Copy quote

• Your website is the window of your business. Keep it fresh, keep it exciting.

  Jay Conrad Levinson

  Window, Exciting, Website

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• Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

  Jay Conrad Levinson

  Marketing, Groups, Messages

  Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.8, Houghton Mifflin Harcourt

  9 Copy quote

• Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

  Jay Conrad Levinson

  Consistency, Familiarity

  Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.29, Houghton Mifflin Harcourt

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• When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.

  Jay Conrad Levinson

  Opportunity, Views, Goal

  12 Copy quote

• Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

  Jay Conrad Levinson

  Real, Marketing, Use

  Jay Conrad Levinson (2007). “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness”, p.14, Houghton Mifflin Harcourt

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• There is extraordinary chemistry that exists in long-term relationships

  Jay Conrad Levinson

  Inspirational, Educational, Long

  Jay Conrad Levinson, Jeannie Levinson (2007). “Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers”, p.53, Entrepreneur Press

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• The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.

  Jay Conrad Levinson

  Offering, Marketing, Benefits

  Jay Conrad Levinson, Seth Godin (1994). “The Guerrilla Marketing Handbook”, p.4, Houghton Mifflin Harcourt

  7 Copy quote

• If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.

  Jay Conrad Levinson

  Believe, Odds, Marketing

  Jay Conrad Levinson, Seth Godin (1994). “The Guerrilla Marketing Handbook”, p.5, Houghton Mifflin Harcourt

  52 Copy quote

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