Simon Mainwaring Quotes About Community

Quotes about: Community

• Social media is not about the exploitation of technology but service to community.

  Simon Mainwaring

  Inspiration, Technology, Media

  Twitter post from Jan 19, 2016

• Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

  Simon Mainwaring

  Commitment, Long, Community

• Brands must become architects of community.

  Simon Mainwaring

  Community, Architect, Brands

  Twitter post from Dec 16, 2015

• Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

  Simon Mainwaring

  Mean, Goal, Empowering

• Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

  Simon Mainwaring

  Loyalty, Meaningful, Community

• Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.

  Simon Mainwaring

  Responsibility, Community, Who Cares

• Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

  Simon Mainwaring

  Nike, Powerful, Reality

• CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.

  Simon Mainwaring

  Community, Roles, Faces

• In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

  Simon Mainwaring

  Community, Growing, Loyal

• Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

  Simon Mainwaring

  Technology, Community, Way

• In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.

  Simon Mainwaring

  Real, Community, World

• Work with your competitors when the interest of the community and planet are at stake.

  Simon Mainwaring

  Community, Stakes, Planets

  Twitter post from Dec 24, 2015

• The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.

  Simon Mainwaring

  Meaningful, Voice, Community

• There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?

  Simon Mainwaring

  Media, People, Support

• Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.

  Simon Mainwaring

  Media, Community, Way

• If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

  Simon Mainwaring

  Simple, Community, Want

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