When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?
I am just happy to be part of the Nike family.
The only one who can tell you "You can't" is you. And you don't have to listen.-Nike
Nike has always been a business about excellence and achievement.
I remember when you could always rely on those little street kids to pop a few people for the latest Nikes," Vice-President John said. "Now people get mugged for Reeboks, for Adidas - for generics, for Christ's sake.
Nike doesn't want to make products for everyone - they want to make products for champions.
We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
Everybody in America is a part of this big herd of cattle being led to the marketplace, not to be sold, which is usual with cattle, but to do the buying. And everyone is branded. You see the brands - Nike, Puma, Coke - all over their bodies. Pretty soon you'll go to a family and say, "$100,000 if we can tattoo Pepsi on your child's forehead, and we'll have it removed when he's twenty-one. A hundred grand."
In the 'Nike Economy,' there are no standards, no borders and no rules. Clearly, the global economy isn't working for workers in China and Indonesia and Burma any more than it is for workers here in the United States.
Ah swear, ah will croak if she asks me for a pair of Nikes instead of Christian Louboutins!
Nike is a marketing-oriented company, and the product is our most important marketing tool.
Storytelling is the game. It's what we all do.
If you ask people in the US what logos they like and recognise, they'll name Target or Nike.
Nike store won't accept my Starbucks card as payment. Come on guys, just do it.
There's no such thing as bad weather, just soft people.
I'll leave you with one that I have hanging on my office wall, compliments of Nike: Impossible is nothing.
Nike told me, 'We can't give you royalties because you're not a professional athlete.' I told them 'I'll go to the Garden and play one-on-no-one.' I'm a performance athlete!
Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.
If we are not committed to saving this earth we will be buying designer air filters and gas masks with little Nike swishes on them.
I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing.
We used a racquetball and threw it off the wall as hard as we could, then tracked it down with our eyes and feet. Nike has new balls that bounce all sorts of different directions and really help you learn to track the ball and move your feet to react quickly.
Beginning in 1978, Nike paid coaches to put their shoes on the team.
Having a size 9 foot is fantastic because almost all of the shoe companies do their prototyping in size 9, so if you visit a place like Nike headquarters, you can try every sort of wacky, out-there model.
My father is a real idealist, and he's all about learning. If I asked for a pair of Nikes growing up, it was just a resounding 'No.' But if I asked for a saxophone, one would appear and next day and I'd be signed up for lessons. So anything to do with education or learning, my father would spare no expense.
Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.
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