Brands Quotes

• A great brand is a story that never stops unfolding.

  Tony Hsieh

  Stories, Branding, Unfolding

  22 Copy quote

• A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

  Michael Eisner

  Small Gestures, Consciousness, Entity

  33 Copy quote

• A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

  Scott D. Cook

  Business, Media, Marketing

  33 Copy quote

• A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

  Seth Godin

  Memories, Taken, Expectations

  13 Copy quote

• Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.

  Gary Vaynerchuk

  Business, Discovery, Depth

  "Gary Vaynerchuk gives personal brand top billing". Interview with John Warrillow, www.theglobeandmail.com. September 29, 2010.

  11 Copy quote

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• Nobody has ever built a brand by imitating somebody else's advertising.

  David Ogilvy

  Advertising, Irritating, Advertisement Negative

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  17 Copy quote

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• Brand is much more than a name or a logo. Brand is everything and everything is brand

  Dan Pallotta

  Names, Logos

  14 Copy quote

• Brands always mean something. If you don't define what the brand means, your competitors will

  Richard Branson

  Mean, Competitors, Ifs

  Richard Branson (2010). “Business Stripped Bare: Adventures of a Global Entrepreneur”, Virgin

  12 Copy quote

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• A brand is a voice and a product is a souvenir.

  Lisa Gansky

  Motivation, Inspiration, Voice

  46 Copy quote

• Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds/currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather

  Steve Rubel

  Wind, Weather, Sailing

  8 Copy quote

• And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business.

  Pamela Anderson

  Thinking, Marketing, Actresses

  "Pamela Anderson embraces new phase in life". "Larry King Live" with Larry King, www.cnn.com. July 24, 2002.

  7 Copy quote

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• Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

  Peter Drucker

  Business, Power, Doe

  Peter Drucker (2012). “Managing in the Next Society”, p.272, Routledge

  22 Copy quote

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• Either write something worth reading or do something worth writing.

  Benjamin Franklin

  Inspirational, Motivational, Positive

  79 Copy quote

• To know a person's religion we need not listen to his profession of faith but must find his brand of intolerance.

  Eric Hoffer

  Atheist, Religion, Atheism

  Eric Hoffer (1955). “The passionate state of mind, and other aphorisms”

  15 Copy quote

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• Don't waste time trying to break a man's heart; be satisfied if you can just manage to chip it in a brand new place.

  Helen Rowland

  Broken Heart, Heartbroken, Men

  Irvin S. Cobb, Mary Roberts Rinehart, Helen Rowland, Richard Saunders (2017). “We Should All Be So Feminine: We Should All Be a Feminist: We Should All Be Feminists”, p.69, Lulu.com

  18 Copy quote

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• Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

  Howard Schultz

  Opportunity, Europe, Creating

  7 Copy quote

• When people use your brand name as a verb, that is remarkable.

  Meg Whitman

  Names, People, Verbs

  30 Copy quote

• Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.

  Noam Chomsky

  Hero, Imagination, Forever

  10 Copy quote

• Products are made in the factory, but brands are created in the mind.

  Leo Burnett

  Mind, Branding, Factories

  24 Copy quote

• Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

  David Ogilvy

  Business, Marketing, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  10 Copy quote

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• You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

  David Ogilvy

  Mean, People, Personality

  9 Copy quote

• And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.

  Steve Case

  Games, Video, Machines

  8 Copy quote

• Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

  Richard Branson

  Business, Character, Texture

  Richard Branson (2010). “Business Stripped Bare: Adventures of a Global Entrepreneur”, Virgin

  11 Copy quote

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• Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The marketing immunity of governments is similar to that of the major brands of washing powder.

  Jean Baudrillard

  Mistake, Government, Effort

  Jean Baudrillard (1989). “America”, p.109, Verso

  9 Copy quote

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• There are not that many new media brands you can say that about nowadays.

  David Talbot

  Media, Literature, New Media

  16 Copy quote