When you get something like MTV, it's like regular television. You get it, and at first it's novel and brand new and then you watch every channel, every show. And then you become a little more selective and more selective, until ultimately... you wind up with a radio.
True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people.
When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.
The goal here is to build a brand around social relevance in media (with his Participant Productions company).
Although NFL teams have common interests such as promoting the NFL brand, they are still separate, profit-making entities, and their interests in licensing team trademarks are not necessarily aligned
I think the environment has become more competitive. That has made Indian industry more concerned with a) its customers, b) the quality of its products, and c) its brand image in the marketplace.
Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It's important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It's not a big investment.
A great brand is a story that's never completely told.
I do have a small collection of traditional SF ideas which I've never been able to sell. I'm known as a fantasy writer and neither my agent nor my editors want to risk my brand by jumping genre.
If there is a gay uniform, the differences are in how each man coordinates the details: the brand and cut of the jeans, the design of belts and boots, the haircut, the number and size of earrings.
Leverage your brand. You shouldn't let two guys in a garage eat your shorts.
I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do.
Often, city fathers blamed prostitutes for the disease, and some threatened to brand their cheeks with hot iron if they did not desist from their vices.
A brand that stands for what all brands stand for stands for nothing much.
Your ‘brand’ is what your customers think of you, not what you think of you.
Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They can not be recycled.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Children are natural Zen masters; their world is brand new in each and every moment.
Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.
Your culture is your brand.
A product can be quickly outdated, but a successful brand is timeless.
I forever felt that I've fallen right between the crack of way too young for the first generation of classic rock 'n' roll and too old to be brand-new. It's hard.
Study the public behavior of top stars and you can detect a keen attentiveness to brand value.
I'm very proud to be British, and my brand is British.
It's just exciting to be part of something that is brand-new.
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