So, through all that early professional career I would occasionally do a musical, a pantomime or a play with songs. The next stop would be a Shakespeare, or an Ibsen, or a play by a brand new writer who had never done anything in the theater before.
Honestly, I'm just consumed by the work. Everyday, I'm trying to come up with new stuff and do new things. I don't take time off. I'm always recording and working on my brand beyond just the music.
I love teaching people how to handle their money and I've built a brand on that skill.
I am involved in every step of the process [musicmaking]. Whether it is the production or the mixing or the visuals and music videos. I'm involved in every step of the way as far as the creative, directing and merchandise . Just making sure everything that falls in line with my brand is portrayed a certain type of way. It all about quality control and attention to detail, and making sure anything you put your name on is on point.
I have fashion designers that I definitely respect. After working for a few years in the industry, you want to branch out and do your own thing and I think that's something that has always been important to me is strengthening the brand and just sticking to "this is who we are, this is our identity, this is who we're going to be". I definitely respect other designers but I don't necessarily have one that I look up to.
Hip-hop and being a pro athlete go hand in hand. When they come together, it's a win, not just for your business brand but also for culture.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
I think when you wear the brand anyway, why not go out and try to promote it and make it as cool as you can? The fact that I can continue to do what I've always done and kind of become the face of that brand is to me, kind of just makes sense. It doesn't make sense not to do it I guess.
I live part-time in a cabin in Colorado up in the mountains and part-time on a ranch in central Texas - but do I really know how to go brand a cow, or do I really know how to go rappelling down a cliff? No. I do the recreational, half-assed version of all these manly activities and then try to keep that kind of Zen masculinity, like, "I'm a man of nature."
I love indie record stores, man. I love anything that's about independence and preserving the brand of good music.
I want my name to be a brand in comedy. I hope my name stands for comedic excellence.
And then there was my mate who'd just been fitted with a brand new hearing aid. "It's the best in the world", he said. "What type is it?", I asked and he said "ten past twelve".
I love handbags. And shoes. Investing in like a great handbag or a pair of shoes can really make or break an outfit. It's fun to mix and match high street with luxury brands and throw in a bit of vintage as well.
I love the fact that I work with everything that has to do with the brand, the product, the environment, the online, the architecture, the web design, because I am somebody that loves making things, making experiences, creating things that people love to engage with.
At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.
You need to hire and develop great people. You need to set the vision and trust them to do the right thing. You need to let go of control. That's wonderful for all involved because you're empowering and trusting your people to do what's right for the brand.
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
We have the brand, and we have the fulfillment capability. Now we had to get the Net, and that's the easiest part of the game.
Whenever I go overseas I buy funny eyelashes. For example the same brand that are in Japan and England are different styles. So I bought both.
As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness.
Statistics compiled by the German Federal Motor Transport Authority highlight how successfully we have reduced fuel consumption. A few years ago, the CO2 emissions for the BMW brand were at well over 200 grams per kilometer. In 2009, that number was at 159 grams. This puts us below our direct competitors.
Kids are the biggest brand ambassadors of Swachh Bharat initiative.
A brand is a little different. Me, as Carrie the person, wanders around in sweatpants. And then, when I have to be Carrie Underwood, there is definitely a departure from your human side. It's good to make that separation from person to brand.
People want to know everyone for a lot of different reasons. It doesn't have to be anything as big as an Oscar nomination. It could be a brand new job. People see their opportunity. And, when you're winning, everyone loves a winner.
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