Simon Mainwaring Quotes - Page 3

Quotes about:

• There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely competitive approach to life, treating the planet as if it has infinite resources and pitting one country against another for supremacy.

  Simon Mainwaring

  Country, Firsts, Infinite

  Interview with Jeff Sweat, www.huffingtonpost.com. September 25, 2011.

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• The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do.

  Simon Mainwaring

  Smart, Phones, Media

  "10 Actions Consumers Can Take to Reinvent Capitalism" by Simon Mainwaring, www.huffingtonpost.com. June 7, 2011.

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• Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media).

  Simon Mainwaring

  Jobs, Divorce, Media

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• Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.

  Simon Mainwaring

  Retirement, Moving, Support

  "10 Actions Consumers Can Take to Reinvent Capitalism" by Simon Mainwaring, www.huffingtonpost.com. June 7, 2011.

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• Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version.

  Simon Mainwaring

  Iphone, Games, Ipads

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• Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.

  Simon Mainwaring

  Government, Expectations, Age

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• How well you tell your story determines how well your customers tell your story.

  Simon Mainwaring

  Stories, Social Media, Wells

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• Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.

  Simon Mainwaring

  Eye, America, Life Is

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• Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.

  Simon Mainwaring

  Cancer, Commitment, Views

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• Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.

  Simon Mainwaring

  Opportunity, Government, Long

  Simon Mainwaring (2011). “We First: How Brands and Consumers Use Social Media to Build a Better World”, p.126, Macmillan

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• Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.

  Simon Mainwaring

  Powerful, Practice, Two

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• Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.

  Simon Mainwaring

  Real, Technology, Media

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• Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.

  Simon Mainwaring

  Thinking, Needs, Excuse

  "Blake Mycoskie On TOMS New One For One Eyewear". Interview with Blake Mycoskie, www.fastcompany.com. June 27, 2011.

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• Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.

  Simon Mainwaring

  Technology, Giving, Leader

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• Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.

  Simon Mainwaring

  Media, Engagement, Metrics

  "How Social Media Can Destroy Your Business And What You Can Do About It" by Simon Mainwaring, www.fastcompany.com. June 6, 2011.

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• The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.

  Simon Mainwaring

  Government, Effort, Challenges

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• A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.

  Simon Mainwaring

  Loyalty, Want, Corporations

  "What #OccupyWallStreet Must Ask of Corporations and Themselves" by Simon Mainwaring, www.huffingtonpost.com. October 12, 2011.

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• Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.

  Simon Mainwaring

  Responsibility, Community, Who Cares

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• If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

  Simon Mainwaring

  Responsibility, Stories, Want

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• The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies.

  Simon Mainwaring

  Government, Play, People

  "Calling on the Private Sector: It’s Time to Play a Role" by Simon Mainwaring, www.huffingtonpost.com. June 13, 2011.

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• It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.

  Simon Mainwaring

  Government, Two, America

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• As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.

  Simon Mainwaring

  Technology, Numbers, People

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• The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.

  Simon Mainwaring

  Powerful, Mean, Data

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• Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

  Simon Mainwaring

  Nike, Powerful, Reality

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• The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.

  Simon Mainwaring

  Real, Media, Expression

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