What helps people, helps business.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
If you aim at nothing, you will hit it every time.
People don't buy what you do; they buy what you stand for.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
The best way to predict the future is to study the past, or prognosticate.
People will never forget how you made them feel.
The things we fear most in organizations - fluctuations, disturbances, imbalances - are the primary sources of creativity.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
If you can't feed a team with two pizzas, it's too large.
Give yourself permission to make the story bigger.
If you think you can't, you're right.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
The best ideas come as jokes. Make your thinking as funny as possible.
Stopping advertising to save money is like stopping your watch to save time.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Good marketers see consumers as complete human beings with all the dimensions real people have.
If you're a good marketing person, you have to be a little crazy.
If you're not on the right path, get off it.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Making promises and keeping them is a great way to build a brand.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Social Media are tools, Real Time is a mindset.
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