Beth Comstock Quotes

• Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.

  Beth Comstock

  Jobs, Business, Innovation

  "The quest for more creative, ambitious marketing - read the webchat again" by Matthew Caines, www.theguardian.com. April 27, 2016.

  57 Copy quote

• You can't sell anything if you can't tell anything.

  Beth Comstock

  Marketing, Storytelling, Sells

  52 Copy quote

• You have to tell a story before you can sell a story.

  Beth Comstock

  Stories, Sells

  19 Copy quote

• Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.

  Beth Comstock

  Motivational, Believe, Emotional

  24 Copy quote

• Be where the world is going.

  Beth Comstock

  Marketing, World

  18 Copy quote

• Know thyself. Know the customer. Innovate.

  Beth Comstock

  Marketing, Know Thyself, Customers

  16 Copy quote

• Our job is to understand where the market is heading and translate that into practical action.

  Beth Comstock

  Jobs, Action, Translate

  10 Copy quote

• What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

  Beth Comstock

  Dna, Instigators, Marketers

  13 Copy quote

• The more passionate that someone is about something, the more you have to listen to them.

  Beth Comstock

  Motivational, Passionate

  17 Copy quote

• An idea doesn't count if you can't use it

  Beth Comstock

  Ideas, Use, Ifs

  7 Copy quote

• Mind share before market share.

  Beth Comstock

  Mind, Share

  7 Copy quote

• Marketing is about innovation.

  Beth Comstock

  Innovation, Marketing

  9 Copy quote

• Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.

  Beth Comstock

  Thinking, Sight, Innovation

  10 Copy quote

• B2B does not mean boring marketing.

  Beth Comstock

  Mean, Marketing, Doe

  4 Copy quote

• There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare

  Beth Comstock

  Worst Nightmares, Marketing, Finance

  9 Copy quote

• Some dream in color. We dream in scale.

  Beth Comstock

  Dream, Color, Scales

  4 Copy quote

• There is always room in our budget for a little experimentation.

  Beth Comstock

  Littles, Rooms, Budgets

  4 Copy quote

• We seek to be as nimble as a startup.

  Beth Comstock

  Nimble

  7 Copy quote

• In big companies projects have to scale and Lean Startup help us to do it

  Beth Comstock

  Helping, Projects, Bigs

  4 Copy quote

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