Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
You can't sell anything if you can't tell anything.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Give them quality. That's the best kind of advertising.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
No great marketing decisions have ever been made on qualitative data
The most reliable way to predict the future is to create it.
Make your marketing so useful people would pay you for it.
Make the customer the hero of your brand's story.
The best way to predict the future is to create it.
We're all learning here; the best listeners will end up the smartest.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
Content is anything that adds value to the reader's life.
Failure is simply the opportunity to begin again, this time more intelligently.
Either write something worth reading or do something worth writing.
The best way to predict the future is to invent it.
The consumer isn't a moron; she is your wife.
Marketing is no longer about the stuff that you male, but about the stories you tell.
Your most unhappy customers are your greatest source of learning.
If your content isn't driving conversation, you're doing it wrong.
Great marketing only makes a bad product fail faster.
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.
Great marketing cannot sell a pedestrian product very well.
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