John Wanamaker Quotes

• Half the money I spend on advertising is wasted; the trouble is I don't know which half.

  John Wanamaker

  Money, Business, Marketing

  "Confessions of an Advertising Man". Book by David Ogilvy, Chapter 3, 1963.

  25 Copy quote

• One may walk over the highest mountain one step at a time.

  John Wanamaker

  Inspirational, Fitness, Weight Loss

  John Wanamaker (1923). “Maxims of Life and Business”

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• Courtesy is the one coin you can never have too much of or be stingy with.

  John Wanamaker

  Flipping A Coin, Coins, Too Much

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• I learned 30 years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has not seen fit to distribute evenly the gift of intelligence.

  John Wanamaker

  Motivational, Years, Overcoming

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• People who cannot find time for recreation are obliged sooner or later to find time for illness.

  John Wanamaker

  Funny, Time, Pyramids

  John Wanamaker (1923). “Maxims of Life and Business”

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• No mistake or failure is as bad as to stop and not try again.

  John Wanamaker

  Mistake, Starting Over, Trying

  John Wanamaker (1923). “Maxims of Life and Business”

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• When a customer enters my store, forget me. He is king.

  John Wanamaker

  Inspirational, Kings, Forget

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• Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.

  John Wanamaker

  Gratitude, Heart, Expression

  John Wanamaker (1923). “Maxims of Life and Business”

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• I cannot too greatly emphasize the importance and value of Bible study - more important than ever before in these days of uncertainties, when men and woman are apt to decide questions from the standpoint of expediency rather than the eternal principles laid down by God, Himself.

  John Wanamaker

  Men, Important, Principles

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• Nothing comes merely by thinking about it.

  John Wanamaker

  Weight Loss, Thinking

  John Wanamaker (1923). “Maxims of Life and Business”

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• Confidence! Confidence! Confidence! That is your capital.

  John Wanamaker

  Motivational

  John Wanamaker (1923). “Maxims of Life and Business”

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• A man's not doing much until the cause he works for possesses all there is of him. Desire, when harnessed, is power.

  John Wanamaker

  Men, Desire, Causes

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• Keep up the old standards, and day by day raise them higher.

  John Wanamaker

  Standards, Higher, Raises

  John Wanamaker (1923). “Maxims of Life and Business”

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• If we could only make our hands move as actively as our tongues, what wonders we could accomplish! Almost everyone loves to hear his own voice. It is so easy, too! Yet if we could say less and do more for each other's good, not alone would every home be happier, but communities would be enriched thereby. Instead of criticism by speech, to show someone a better way to do a thing would be of much greater value.

  John Wanamaker

  Love, Moving, Home

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• You can never ride on the wave that came in and went out yesterday.

  John Wanamaker

  Motivational, Yesterday, Wave

  John Wanamaker (1923). “Maxims of Life and Business”

  8 Copy quote

• Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

  John Wanamaker

  Lying, Believe, Hype

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• Many persons have an idea that one cannot be in business and lead an upright life, whereas the truth is that no one succeeds in business to any great extent, who misleads or misrepresents.

  John Wanamaker

  Business, Ideas, Succeed

  John Wanamaker (1923). “Maxims of Life and Business”

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• I know that half of my advertising dollars are wasted ... I just don't know which half.

  John Wanamaker

  Marketing, Dollars, Half

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• It's easy to work for somebody else; all you have to do is show up.

  John Wanamaker

  Action, Easy, Shows

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• Courtesies cannot be borrowed like snow shovels; you must have some of your own.

  John Wanamaker

  Snow, Courtesy, Shovels

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• In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

  John Wanamaker

  Writing, Mind, Buying

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• Let those who follow me continue to build with the plumb of honor, the level of truth, and the square of integrity, education, courtesy and mutuality.

  John Wanamaker

  Integrity, Squares, Honor

  John Wanamaker (1923). “Maxims of Life and Business”

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