John Wanamaker quote: Half the money I spend on advertising is wasted; the...

Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John Wanamaker

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"Confessions of an Advertising Man". Book by David Ogilvy, Chapter 3, 1963.

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Half the money I spend on advertising is wasted; the trouble is I don't know which half. - John Wanamaker

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