Advertising And Marketing Quotes

• A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

  Scott D. Cook

  Business, Media, Marketing

  33 Copy quote

• Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

  Leo Burnett

  Inspirational, Success, Fun

  41 Copy quote

• Don’t tell me how good you make it; tell me how good it makes me when I use it.

  Leo Burnett

  Creative, Marketing, Use

  43 Copy quote

• Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

  Leo Burnett

  Business, People, Advertising

  22 Copy quote

• Stopping advertising to save money is like stopping your watch to save time.

  Henry Ford

  Insightful, Marketing, Watches

  27 Copy quote

• Advertising: the science of arresting the human intelligence long enough to get money from it.

  Stephen Leacock

  Money, Fear, Animal Intelligence

  Stephen Leacock, Gerald Lynch (2002). “Leacock on Life”, p.29, University of Toronto Press

  25 Copy quote

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• In advertising, not to be different is virtually suicidal.

  William Bernbach

  Suicide, Suicidal, Marketing

  25 Copy quote

• The consumer isn't a moron; she is your wife.

  David Ogilvy

  Funny, Sarcastic, Witty

  Confessions of an Advertising Man (1963) ch. 5

  90 Copy quote

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• Promise, large promise, is the soul of an advertisement.

  Samuel Johnson

  Wise, Witty, Business

  'The Idler' no. 40 (20 January 1759)

  9 Copy quote

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• 

  If your actions inspire others to dream more, learn more, do more and become more, you are a leader.

  John Quincy Adams

  Inspirational, Life, Motivational

  896 Copy quote

• Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

  David Ogilvy

  Business, Lying, Writing

  9 Copy quote

• Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

  David Ogilvy

  Business, Marketing, Advertising

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  10 Copy quote

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• Nobody counts the number of ads you run; they just remember the impression you make.

  William Bernbach

  Running, Business, Numbers

  24 Copy quote

• The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

  William Feather

  Wise, Witty, Philosophy

  William Feather (1949). “The Business of Life”

  11 Copy quote

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• The best ideas come as jokes. Make your thinking as funny as possible.

  David Ogilvy

  Creativity, Humor, Thinking

  36 Copy quote

• Half the money I spend on advertising is wasted; the trouble is I don't know which half.

  John Wanamaker

  Money, Business, Marketing

  "Confessions of an Advertising Man". Book by David Ogilvy, Chapter 3, 1963.

  25 Copy quote

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• Advertising in the final analysis should be news. If it is not news it is worthless.

  Adolph Ochs

  Wise, Witty, Business

  50 Copy quote

• Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

  David Ogilvy

  Business, Writing, People

  11 Copy quote

• Many a small thing has been made large by the right kind of advertising.

  Mark Twain

  Wise, Witty, Kindness

  1889 A Connecticut Yankee in King Arthur's Court, ch.22.

  21 Copy quote

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• If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.

  Jim Stengel

  Zoos, Marketing, Lions

  67 Copy quote

• I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

  Leo Burnett

  Business, Believe, People

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  21 Copy quote

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• The advertisement is the most truthful part of a newspaper.

  Thomas Jefferson

  Motivational, Truth, Humorous

  47 Copy quote

• The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to Advertising copy.

  Louis Kronenberger

  Funny, Life, America

  "Company Manners: A Cultural Inquiry into American Life". Book by Louis Kronenberger. Chapter: "The Spirit of the Age", p. 18, 1954.

  12 Copy quote

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• Advertisers constantly invent cures to which there is no disease.

  Leonardo da Vinci

  Disease, Cures, Advertisers

  9 Copy quote

• Advertising - a judicious mixture of flattery and threats.

  Northrop Frye

  Business, Mixtures, Advertising

  Northrop Frye (1976). “The Secular Scripture: A Study of the Structure of Romance”, p.167, Harvard University Press

  21 Copy quote

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