Advertisers Quotes

• What editors are obliged to appear to say that

  Naomi Wolf

  Self Esteem, Editors, Obliged

  Naomi Wolf (1990). “The Beauty Myth”, Vintage

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• Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!

  Perry Marshall

  Business, Entrepreneur, Want

  27 Copy quote

• The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves.

  Douglas Rushkoff

  Updates, Lists, Hours

  "Does Facebook really care about you?" by Douglas Rushkoff, www.cnn.com. September 23, 2011.

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• You can do a good ad without good typography, but you can't do a great ad without good typography.

  Herb Lubalin

  Creativity, Greatness, Design

  148 Copy quote

• All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.

  George Orwell

  Exercise, Marketing, News

  George Orwell (2009). “Facing Unpleasant Facts: Narrative Essays”, p.124, Houghton Mifflin Harcourt

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• I don't think the advertisers have any real idea of their power not only to reflect but to mould society.

  Marya Mannes

  Business, Real, Thinking

  Marya Mannes (1964). “But Will it Sell?”

  8 Copy quote

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• An economy where advertisers thrive while journalists and artists struggle, reflects the values of a society more interested in deception and manipulation than in truth and beauty

  Jaron Lanier

  Struggle, Artist, Deception

  23 Copy quote

• Advertisers, not governments, are the primary censors of media content in the United States today.

  C. Edwin Baker

  Government, Media, United States

  C. Edwin Baker (2014). “Advertising and a Democratic Press”, p.99, Princeton University Press

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• in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.

  Linda Ellerbee

  Doe, News, Television

  Linda Ellerbee (1987). “"And so it goes": adventures in television”, Berkley Pub Group

  9 Copy quote

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• We are extremely proud to represent all of Radio One's stations within the Katz Radio Group. For the past five years we have worked diligently alongside Radio One to build their business in the markets we have historically represented including Houston, Los Angeles, Philadelphia , Raleigh and Columbus. At a time of significant growth in the African American consumer market the addition of the remaining Radio One stations expands our ability to deliver strategic marketing solutions to our agency and advertiser customers.

  Steve Shaw

  Past, Agency, Years

  4 Copy quote

• Movies, far more than the traditional arts, are tied to big money. Without a few independent critics, there's nothing between the public and the advertisers.

  Pauline Kael

  Art, Independent, Bigs

  4 Copy quote

• Not literature alone, but society itself is wormed and rotten when language ceases to be respected not merely by advertisers and politicians, but by persons of learning and authority.

  Storm Jameson

  Rotten, Literature, Language

  Storm Jameson (2011). “Parthian Words”, p.25, A&C Black

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• The ideal body is everywhere you look, and we are made to feel like failures by advertisers and corporations who shame us into buying their products.

  Caitlin Stasey

  Buying, Looks, Body

  10 Copy quote

• An electronic paper has infinite space because you can bring forth as much content as a reader wants. And the resolution of ads is very high. And when you touch the ad you can interact with the advertiser and the paper will take you to the advertiser's Web site and you can get more information. So ideally there should be a better connection between the ads you're shown and what you're actually interested in.

  Russ Wilcox

  Space, Connections, Paper

  "Newspapers: The Future". Live Chat, www.washingtonpost.com. October 12, 2005.

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• Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead.

  Cary Cooper

  People, Exotic, Want

  8 Copy quote

• There is critical mass with high-speed Internet connections, so video is a good user experience. And that means there can be critical mass for advertisers.

  Jim C. Walton

  Mean, Criticism, Connections

  8 Copy quote

• The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into attention, a grip on our eyeballs and eardrums, which in turn can be marketed to advertisers.

  Todd Gitlin

  Desire, Attention, Genius

  8 Copy quote

• The advertiser is the overrewarded court jester and court pander at the democratic court.

  Joseph Wood Krutch

  Advertising, Court, Democratic

  57 Copy quote

• It's nice that HBO is in business with the audience and not with the advertisers. There's a difference.

  Aaron Sorkin

  Nice, Hbo, Differences

  52 Copy quote

• It’s been a dream to work with Netflix because they don’t have any pressure from advertisers.

  Bill Burr

  Dream, Netflix, Pressure

  "Interview with comedian Bill Burr". Interview with Riley Coven, www.smudailycampus.com. September 17, 2015.

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• Our society offers little in the way of reeducation for those who have been torn away from their traditional culture and suddenly exposed to all the blandishments of mass culture-even the churches which follow the hillbillies to the city often make use of the same "hard sell" that the advertisers and politicians do.

  David Riesman

  Education, Mass Culture, Cities

  David Riesman (1964). “Abundance for What?”, p.165, Transaction Publishers

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• That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

  Casey Kasem

  Believe, Humanity, Quality

  4 Copy quote

• I'd like the reader to decide if he is willing to pay minute sums for content. I'd like the economics of web to be controlled between authors and readers, not advertiser.

  Robert Cailliau

  Pay, Economics, Minutes

  5 Copy quote

• ...the mass media. What are they? They're huge corporations, massive corporations, linked up with even bigger corporations. They sell audiences to other businesses, namely advertisers. So when you turn on the television set, CBS doesn't make any money. They make money from the advertisers. You're the product that they're selling, and the same is true of the daily newspaper. They're huge corporations, selling audiences, potential consumers, to other businesses, all linked up closely to the government, especially the big media. What picture of the world do you expect them to present?

  Noam Chomsky

  Government, Media, Political

  10 Copy quote

• Advertisers regularly con us into believing that we genuinely need one luxury after another. We are convinced that we must keep up with or even go one better than our neighbors. So we buy another dress, sports jacket or sports car and thereby force up the standard of living. The ever more affluent standard of living is the god of twentieth century North America and the adman is its prophet.

  Ronald J. Sider

  Sports, Believe, Luxury

  Ronald J. Sider (1977). “Rich Christians in an age of hunger: a Biblical study”, IVP Books

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