Peter Drucker Quotes About Marketing

Quotes about: Marketing

• The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

  Peter Drucker

  Loyalty, Educational, Selling Products

  Peter F. Drucker (2009). “Management: Tasks, Responsibilities, Practices”, p.97, Harper Collins

• The best way to predict the future is to create it.

  Peter Drucker

  Inspirational, Life, Motivational

• Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

  Peter Drucker

  Business, Views, Marketing

  "The Practice of Management".

• Marketing and innovation make money. Everything else is a cost.

  Peter Drucker

  Innovation, Marketing, Cost

• Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

  Peter Drucker

  Two, Innovation, Marketing

  "Management".

• The aim of marketing is to make selling superfluous.

  Peter Drucker

  Marketing, Helpful, Selling

  Peter Drucker (2013). “People and Performance”, p.91, Routledge

• There are only two things in a business that make money - innovation and marketing, everything else is cost.

  Peter Drucker

  Two, Innovation, Marketing

• Great wisdom not applied to action and behavior is meaningless data.

  Peter Drucker

  Data, Marketing, Action

  Peter F. Drucker (2009). “The Effective Executive: The Definitive Guide to Getting the Right Things Done”, p.5, Harper Collins

• Marketing and innovation produce results; all the rest are costs.

  Peter Drucker

  Innovation, Marketing, Cost

  Peter Drucker (2013). “People and Performance”, p.90, Routledge

• Business has only two basic functions - marketing and innovation.

  Peter Drucker

  Success, Business, Creativity

  Peter Drucker (2012). “Management”, p.67, Routledge

• A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

  Peter Drucker

  Running, Business, Marketing

• Marketing is the distinguishing, unique function of the business.

  Peter Drucker

  Unique, Marketing, Function

  Peter Drucker (2013). “People and Performance”, p.90, Routledge

• True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"

  Peter Drucker

  Reality, Marketing, Doe

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