Whenever you see a successful business, someone once made a courageous decision.
The successful person places more attention on doing the right thing rather than doing things right.
The success and ultimately the survival of every business, large or small, depends in the last analysis on its ability to develop people. This ability is not measured by any of our conventional yardsticks of economic success; yet, is the final measurement.
Business has only two basic functions - marketing and innovation.
Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.
No other area offers richer opportunities for successful innovation than the unexpected success.
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