People who don't take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.
If you want something new, you have to stop doing something old
The best way to predict the future is to create it.
Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.
Since we live in an age of innovation, a practical education must prepare a man for work that does not yet exist and cannot yet be clearly defined.
Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday.
Marketing and innovation make money. Everything else is a cost.
Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.
Innovation opportunities do not come with the tempest but with the rustling of the breeze.
There are only two things in a business that make money - innovation and marketing, everything else is cost.
Knowledge is the source of Wealth. Applied to tasks we already know, it becomes Productivity. Applied to tasks that are new, it becomes Innovation.
Marketing and innovation produce results; all the rest are costs.
Business has only two basic functions - marketing and innovation.
Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.
Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.
What we need is an entrepreneurial society in which innovation and entrepreneurship are normal, steady and continuous.
An established company which, in an age demanding innovation, is not able to innovation, is doomed to decline and extinction.
Thus, for those who are willing to go out into the field, to look and to listen, changing demographics is both a highly productive and a highly dependable innovation opportunity.
The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast.
Whenever anything is being accomplished, it is being done, I have learned, by a monomaniac with a mission.
No other area offers richer opportunities for successful innovation than the unexpected success.
Managing innovation will increasingly become a challenge to management, and especially to top management, and a touchstone of its competence.
Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.
It is commonly believed that innovations create changes - but few ever do. Successful innovations exploit changes that have already happened.
Above all, innovation is not invention. It is a term of economics rather than of technology.
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