We know nothing about motivation. All we can do is write books about it.
Every first-rate editor I have ever heard of reads, edits and rewrites every word that goes into his publication.... Good editors are not 'permissive'; they do not let their colleagues do 'their thing'; they make sure that everybody does the 'paper's thing.' A good, let alone a great editor is an obsessive autocrat with a whim of iron, who rewrites and rewrites, cuts and slashes, until every piece is exactly the way he thinks it should have been done.
Every time you do something that is important, write down what you expect will happen.
For the first four years, no new enterprise produces profits. Even Mozart didn't start writing music until he was four.
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