A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Use half as many words and they'll hit twice as hard.
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
The first step in exceeding your customer's expectations is to know those expectations.
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Our actions are all that separate our daydreams from our goals.
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.
You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
The risk of insult is the price of clarity.
Take your inspiration from wherever you find it, no matter how ridiculous.
Lives, like money, are spent. What are you buying with yours?
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Follow a trail of bold mistakes and at the end of them you will find a genius.
A meaningless statement remains meaningless no matter how often it's heard.
No trade will be made unless they want the thing more than they want their money.
String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.
Guard the secret theater of your heart. See nothing there that you do not want to see happen in reality.
Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
Having the right message is what matters. It's not who you reach, it's what you say.
One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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