People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
Finding new ways, more clever ways to interrupt people doesn't work.
The cost of being wrong is less than the cost of doing nothing.
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.
Good marketers tell a story.
Making promises and keeping them is a great way to build a brand.
Why waste a sentence saying nothing?
People rarely buy what they need. They buy what they want.
If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
If you wait until there is another case study in your industry, you will be too late!
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
Connect, create meaning, make a difference, matter, be missed.
By definition, remarkable things get remarked upon
Not only are bloggers suckers for the remarkable, so are the people who read blogs.
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
Permission marketing is marketing without interruptions.
Good marketers measure.
Marketing is a contest for people's attention.
Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends
or simply: