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  • In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.

    Seth Godin
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    Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter”, p.50, Penguin
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In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. - Seth Godin
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