Seth Godin Quotes About Advertising

Quotes about: Advertising

• The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

  Seth Godin

  Yelling, Important, Campaigns

• By definition, remarkable things get remarked upon

  Seth Godin

  Marketing, Definitions, Advertising

• Facts are irrelevant. What matters is what the consumer believes.

  Seth Godin

  Believe, What Matters, Facts

• By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

  Seth Godin

  Mean, Fire, Marketing

• You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

  Seth Godin

  Technology, Media, Creating

  Seth Godin (2012). “Permission Marketing: Turning Strangers Into Friends And Friends Into Customers”, p.28, Simon and Schuster

• Anticipated, personal, and relevant advertising always does better than unsolicited junk.

  Seth Godin

  Marketing, Junk, Doe

  Seth Godin (2006). “Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas”, p.201, Penguin

• If you use your money to create exceptional products and services, you won't need to spend it on advertising.

  Seth Godin

  Needs, Use, Advertising

• Real content marketing isn’t repurposed advertising, it is making something worth talking about.

  Seth Godin

  Real, Talking, Marketing

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