Figure out the people part and the technology gets a whole lot simpler.
You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.
The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.
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