Advertising Quotes - Page 38

• Let the corporations do as they please -- pillage the environment, falsify their advertising, rig the securities markets -- and it is none of the federal government's business to interfere with the will of heaven.

  Lewis H. Lapham

  Government, Heaven, Corporations

  Lewis H. Lapham (1997). “Waiting for the Barbarians”, p.17, Verso

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• The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through them.

  Theodor Adorno

  Triumph, Culture, Use

  Theodor W Adorno (2005). “The Culture Industry: Selected Essays on Mass Culture”, p.12, Routledge

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• The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business - advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.

  Claud Cockburn

  Government, Mind, Advertising Business

  Claud Cockburn (1967). “I, Claud ...: the autobiography of Claud Cockburn”

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• Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.

  Claude C. Hopkins

  Believe, Fate, Men

  Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.75, Lulu.com

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• Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.

  Claude C. Hopkins

  Writing, Dollars, Scarcity

  Claude C. Hopkins (2016). “Scientific Advertising”, p.59, Laurus - Lexecon Kft.

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• Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve their need for the power process.

  Theodore Kaczynski

  People, Marketing, Technique

  The Unabomber, Theodore Kaczynski (2005). “The Unabomber Manifesto: Industrial Society and Its Future”, p.35, Filiquarian Publishing, LLC.

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• If you want to know what's really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty.

  Jaron Lanier

  Money, Artist, Musician

  Jaron Lanier (2010). “You Are Not a Gadget”, p.83, Vintage

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• At the turn of the [21st] century it was really Sergey Brin at Google who just had the thought of, well, if we give away all the information services, but we make money from advertising, we can make information free and still have capitalism. But the problem with that is it reneges on the social contract where people still participate in the formal economy. And it's a kind of capitalism that's totally self-defeating because it's so narrow. It's a winner-take-all capitalism that's not sustaining.

  Jaron Lanier

  Self, People, Giving

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• Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States.

  Calvin Ayre

  Exercise, Player, Air

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• Advertising spending continues to be somewhat choppy in our markets, but we do not view December's results as indicative of a trend in advertising performance going forward.

  Gary Pruitt

  Views, Trends, December

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• Christmas was on a Sunday in 2005, which had a greater than expected negative impact on retail and classified advertising during the last weekend of our fiscal year. In addition, our California papers had held up well in automotive advertising, but the industry-wide decline in this category reached them in the fourth quarter as well.

  Gary Pruitt

  Sunday, Weekend, California

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• We are generally pleased that we were able to report a solid quarter in a tough advertising environment,.

  Gary Pruitt

  Able, Tough, Environment

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• Advertising doesn't cause addictions. But it does create a climate of denial and it contributes mightily to a belief in the quick fix, instant gratification, the dreamworld, and escape from all pain and boredom. All of this is part of what addicts believe and what we hope for when we reach for our particular substance.... Addiction begins with the hope that something "out there" can instantly fill up the emptiness inside. Advertising is all about this false hope.

  Jean Kilbourne

  Pain, Believe, Boredom

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• The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.

  Jean Kilbourne

  Fun, Silly, Thinking

  Jean Kilbourne (2012). “Can't Buy My Love: How Advertising Changes the Way We Think and Feel”, p.27, Simon and Schuster

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• Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.

  Frank Farrington

  Fire, Years, Numbers

  Frank Farrington (1910). “Retail Advertising: Complete”

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• Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it. By continually pushing the message that we have the right to gratification now , consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products.

  Ellen Willis

  Art, Demand, Messages

  Ellen Willis (2011). “Out of the Vinyl Deeps: Ellen Willis on Rock Music”, p.221, U of Minnesota Press

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• I gave someone a perverse argument not so long ago about why advertising is better than movies. You want to hear it? Movies operate from a really disingenuous premise, that people are heroes. I know a lot of people and have had an opportunity over the years to observe them. Are they heroes...? Let's put it this way. Advertising tries something simpler and more believable: Products as heroes. I guess the idea is: When all else fails, put your faith in conditioner.

  Errol Morris

  Hero, Opportunity, Long Ago

  "Greasing the Ad Engine: Errol Morris". Sandy Hunter, Boards Magazine, August 1, 2000.

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• A superhero's catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can't stop humming it. And let's face it, superheroes are just really selling themselves as products.

  Stan Lee

  Memorable, Superhero, Faces

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• Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.

  Mark Pendergrast

  Country, Sex, Attitude

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• It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.

  Randal Marlin

  Giving, Littles, Information

  Randal Marlin (2002). “Propaganda and the Ethics of Persuasion”, p.176, Broadview Press

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• Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

  Herbert Schiller

  Expression, Marketing, Example

  "Living In The Number One Country". Book by Herbert Schiller, 2000.

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• It is not “just beer,” it is a noble and ancient beverage which, like wine, food and television advertising, can be extraordinarily good or unmercifully bad.

  Stephen Beaumont

  Wine, Beer, Noble

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• Fifteen Minutes of Notoriety Beats the Best Advertising Money Can Buy

  Ernie J Zelinski

  Business, Fifteen, Beats

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• As to the idea that advertising motivates people, remember the Edsel.

  Peter Drucker

  Business, Ideas, People

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• With this new stupid Supreme Court ruling, secret money can come in on an unlimited level from corporations. Nobody knows where it comes from. That distorts the political situation in our country tremendously. Most of that money is spent on negative advertising that is tearing down the character and reputation of your opponent, and it works, although most American people say, "We don't like negative advertising," it works.

  Jimmy Carter

  Country, Stupid, Character

  "39th U.S. President President Jimmy Carter". "The Tavis Smiley show" with Tavis Smiley, www.pbs.org. October 25, 2010.

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