I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
If we are to have a stabilized market demand, selling pressure should be maintained . . . perhaps increased . . .at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.
The advertising man is a liaison between the products of business and the mind of the nation. He must know both before he can serve either.
Nothing except the mint can make money without advertising.
Modern medicine is not scientific, it is full of prejudice, illogic and susceptible to advertising. Doctors are not taught to reason, they are programmed to believe in whatever their medical schools teach them and the leading doctors tell them. Over the past 20 years the drug companies, with their enormous wealth, have taken medicine over and now control its research, what is taught and the information released to the public.
Woman’s bodies continue to be dismembered in advertising. Over and over again just one part of the body is used to sell products, which is one of the most dehumanizing thing you can do to someone. Not only is she a thing, but just one part of that thing is focused on.
The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
Once a culture becomes entirely advertising friendly, it seizes to be a culture at all.
One day you and I will have to have a little talk about this business called love. I still don't understand what it's all about. My guess is that it's just a gigantic hoax, invented to keep people quiet and diverted. Everyone talks about love: the priests, the advertising posters, the literati, and the politicians, those of them who make love. And in speaking of love and offering it as a panacea for every tragedy, they would and betray and kill both body and soul.
The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
When the worms are scarce, what does a hen do? Does she stop scratching? She does not. She scratches all the harder. A lot of businessmen have been showing less sense than a hen since orders became scarce. They have laid off salesmen; they have stopped or reduced their advertising; they have simply resigned themselves to inaction and, of course, to pessimism. If a hen knows enough to scratch all the harder when the worms are scarce, surely businessmen ... ought to have gumption enough to scratch all the harder for business.
The real danger from advertising is that it helps to shatter and ultimately destroy our most precious non-material possessions: the confidence in the existence of meaningful purposes of human activity and respect for the integrity of man.
It makes me laugh when she says she [Salma Hayek] got offered Selena, which was an outright lie. If that's what she does to get herself publicity than that's her thing.
Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.
Advertising has always been the Peck's Bad Boy of American business urging us to buy things we probably don't need and often can't afford.
The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.
It was the sort of house that glows with substance and savoir vivre in those advertisements for the best Scotch. It had wonderful bones.
She hung up and I set out the chess board. I filled a pipe, paraded the chessmen and inspected them for French shaves and loose buttons, and played a championship tournament game between Gortchakoff and Meninkin, seventy-two moves to a draw, a prize specimen of the irresistible force meeting the immovable object, a battle without armour, a war without blood, and as elaborate a waste of human intelligence as you could find anywhere outside an advertising agency.
Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.
Jesus Christ didnt commit the gospel to an advertising agency; He commissioned disciples. And He didnt command them to put up signs and pass out tracts; He said that they would be His witnesses.
Architects are today routinely indoctrinated against the dumb box. Even advertising urges us to "think outside the box." Why? Because it is thought we all hate the box for being too dumb, too boring, and we want to escape it. If we do escape, by buying the advertised product, we usually find ourselves inside another dumb box populated by boring people just like us. It is clearly possible to live an extraordinary life inside a dumb box. Question: is it possible to lead an extraordinary life in anything other than a dumb box?
Funding a civilization through advertising is like trying to get nutrition by connecting a tube from one’s anus to one’s mouth.
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.
It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.
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