Advertising Quotes - Page 27

• When I first started writing, I was in advertising at the time, I was doing most of my writing on weekends. I had studied most of the other series heroes and I figured it would be fun for mine to be different and put him in and around water. So I dreamed up Dirk Pitt.

  Clive Cussler

  Fun, Hero, Writing

  4 Copy quote

• Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.

  George Lois

  Art, Missing, Scientist

  37 Copy quote

• I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.

  George Lois

  Eye, Sick, Water

  26 Copy quote

• Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

  David Ogilvy

  Promise, Suffering, Relief

  9 Copy quote

• I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

  David Ogilvy

  Art, Writing, Interesting

  17 Copy quote

• Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

  David Ogilvy

  Business, Believe, Rebel

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  13 Copy quote

  Show source

• It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.

  David Ogilvy

  Business, Looks, Found

  12 Copy quote

• Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

  David Ogilvy

  Business, Writing, People

  11 Copy quote

• There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.

  David Ogilvy

  Beer, Cake, Differences

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  41 Copy quote

  Show source

• If you can’t advertise yourself, what hope do you have of advertising anything else?

  David Ogilvy

  Ifs

  15 Copy quote

• Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.

  David Ogilvy

  Art, Business, Drinking

  7 Copy quote

• You aren’t advertising to a standing army; you are advertising to a moving parade.

  David Ogilvy

  Moving, Army, Parades

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  13 Copy quote

  Show source

• The Department of Education should not be producing paid political advertising for the president, it should be helping us to produce smarter students.

  Dick Gephardt

  Political, President, Helping

  4 Copy quote

• Tragedy was foresworn, in ritual denial of the ripe knowledge that we are drawing away from one another, that we share only one thing, share the fear of belonging to another, or to others, or to God; love or money, tender equated in advertising and the world, where only money is currency, and under dead trees and brittle ornaments prehensile hands exchange forgeries of what the heart dare not surrender.

  William Gaddis

  Heart, Drawing, Hands

  William Gaddis (1955). “The Recognitions: A Novel”

  13 Copy quote

  Show source

• This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion

  Jean Baudrillard

  Distance, Spy, Use

  Jean Baudrillard (1998). “The Consumer Society: Myths and Structures”, p.121, SAGE

  8 Copy quote

  Show source

• Our kids didn't do this to themselves. They don't decide the sugar content in soda or the advertising content of a television show. Kids don't choose what's served to them for lunch at school, and shouldn't be deciding what's served to them for dinner at home. And they don't decide whether there's time in the day or room in the budget to learn about healthy eating or to spend time playing outside.

  Michelle Obama

  Home, School, Kids

  4 Copy quote

• What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.

  Naomi Wolf

  Men, Editors, Want

  Naomi Wolf (1990). “The Beauty Myth”, Vintage

  13 Copy quote

  Show source

• Social media is that daily feed that reminds people that you exist and it has to be as transparent and true as everything else you do, or people will call you out on it.

  Frances Allen

  Media, People, Marketing

  10 Copy quote

• The essence of good advertising is not to inspire hope, but to create greed.

  Charles Adams

  Business, Essence, Greed

  7 Copy quote

• I will have clients rather than people who just give me orders

  Francis Ayer

  Order, People, Giving

  5 Copy quote

• It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied

  Jay Chiat

  Challenges, Kind, Satisfied

  4 Copy quote

• Because I'm in advertising, not electricity!

  Jerry Della Femina

  Electricity

  7 Copy quote

• It's the 'National Enquirer' for the ad people

  Joe Sedelmaier

  People, Ads

  4 Copy quote

• Always play for the worst case scenario..If it is the best you'll win anyway

  David Trott

  Winning, Play, Worst Case Scenario

  6 Copy quote

• If somebody has done it before, that is enough reason to knock an idea off the table

  Steve Henry

  Ideas, Done, Tables

  4 Copy quote